oVertone Haircare Created a Color Kit Inspired by Disney’s Cruella
Laura McQuarrie — May 15, 2021 — Fashion
References: overtone.co & businesswire
With her two-tone hair, Cruella de Vil is a hair icon that's being celebrated with the newest conditioner kits from oVertone Haircare. The brand's "most wicked Color Kits yet" celebrate the upcoming release of Disney’s live-action Cruella and the semi-permanent color conditioners help to promote individuality and expression.
The vegan-friendly, color-depositing conditioners are packed with nourishing ingredients and no ammonia, parabens or sulfates. In the Black, White & Wicked Conditioner Kit takes inspiration from the Disney villain's iconic black and blonde split tone and it includes equal amounts of the Rich Black Coloring Conditioner, The Remedy Colorless Hair Mask and a Purple Toning Conditioner to create striking, high-contrast black and blonde looks.
There's also the Rebel Red Conditioner Kit and the Breaking News Brown Conditioner Kit inspired by the classic colors favored by Anita Darling.
The vegan-friendly, color-depositing conditioners are packed with nourishing ingredients and no ammonia, parabens or sulfates. In the Black, White & Wicked Conditioner Kit takes inspiration from the Disney villain's iconic black and blonde split tone and it includes equal amounts of the Rich Black Coloring Conditioner, The Remedy Colorless Hair Mask and a Purple Toning Conditioner to create striking, high-contrast black and blonde looks.
There's also the Rebel Red Conditioner Kit and the Breaking News Brown Conditioner Kit inspired by the classic colors favored by Anita Darling.
Trend Themes
1. Color-depositing Conditioners - As consumers look for safe and individualistic ways to express themselves, there is an opportunity for the development of more color-depositing conditioners.
2. Vegan Haircare - As consumers continue to demand clean and ethical beauty products, there is an opportunity to expand into the vegan haircare market.
3. Pop Culture-inspired Products - As customers seek products that resonate with their fandoms, there is an opportunity for more pop culture-inspired haircare products.
Industry Implications
1. Haircare - With the growing demand for vegan, safe, and personalized haircare products, the haircare industry can innovate and create more product lines that cater to individual needs and preferences.
2. Entertainment and Merchandising - With the continued popularity of pop culture icons, the entertainment and merchandising industry can create more collaborations and licensing opportunities with Beauty and Personal Care brands.
3. Online Retail and Marketing - With the growing popularity of E-commerce, online retail and marketing industry can innovate and create more targeted marketing campaigns to reach and engage with customers more effectively.
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