The oVertone For Brown Hair Range Now Includes Four New Shades
Michael Hemsworth — February 8, 2020 — Marketing
References: overtone.co & drugstorenews
The oVertone For Brown Hair range has been expanded by the Denver-based brand to help offer consumers with the hair color the ability to change up their style to suit their preferences. The range will now include four new colors including green, blue, pink and orange, which will join the existing options including red, rose gold and purple. Each of the pigmented shades are positioned as a hair-healthy option that's free from bleach and lightening or lifting agents that could cause damage to the hair.
VP of Research and Development at oVertone Bella Romeo spoke on the new additions to the oVertone For Brown Hair range saying, "Our For Brown Hair range, including our newest shades, were created to address a need in the market that wasn't being met. There was not a solution available that would be both effective and non-damaging for brown-haired consumers interested in wearing a fantasy shade. Our formulas work to either counteract or complement the warm or orange undertones of brown hair to produce vibrant, rich results.”
VP of Research and Development at oVertone Bella Romeo spoke on the new additions to the oVertone For Brown Hair range saying, "Our For Brown Hair range, including our newest shades, were created to address a need in the market that wasn't being met. There was not a solution available that would be both effective and non-damaging for brown-haired consumers interested in wearing a fantasy shade. Our formulas work to either counteract or complement the warm or orange undertones of brown hair to produce vibrant, rich results.”
Trend Themes
1. Brown Hair-targeted Dyes - The oVertone For Brown Hair range now includes four new shades that offer brown-haired consumers the ability to wear fantasy shades effectively and non-damagingly.
2. Hair-healthy Hair Dyes - oVertone's pigmented shades positioned as a hair-healthy option will lead to more hair dye products that are free from bleach and lightening agents.
3. Personalized Hair Care Products - The expansion of color options in oVertone's For Brown Hair range reflects the potential for a more personalized world of hair care products.
Industry Implications
1. Hair Care - The expansion of oVertone's For Brown Hair range highlights an opportunity for the hair care industry to create more innovative and hair-healthy hair dyes for brown-haired consumers.
2. Beauty - There is an opportunity for more personalized and niche beauty products in the form of hair dyes targeted at specific hair colors.
3. E-commerce - The success of oVertone's For Brown Hair range in addressing a need in the market represents an opportunity for other e-commerce businesses to create niche products for specific audiences.
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