Pinterest Adds a Lens Feature for Purchases on the Platform
Daniel Johnson — June 2, 2020 — Tech
References: about.pinterest & engadget
Pinterest created a new lens feature that will allow users to find new items to purchase form their photos. The lens feature is available in the 'Shop' tab on the platform, and it streamlines the purchasing process fo users on the platform.
Users can access the feature by selecting the camera during a search, form their they can upload an image, and browse products on Pinterest that resemble the image used. Search results will also have Pins that will take the user to the checkout page on the seller's website.
Overall the new features build on the existing shopping functions on Pinterest and may be able to drive more purchases on the platform as a whole.
Image Credit: Pinterest
Users can access the feature by selecting the camera during a search, form their they can upload an image, and browse products on Pinterest that resemble the image used. Search results will also have Pins that will take the user to the checkout page on the seller's website.
Overall the new features build on the existing shopping functions on Pinterest and may be able to drive more purchases on the platform as a whole.
Image Credit: Pinterest
Trend Themes
1. Image-based Product Searching - Pinterest's lens feature allows users to find and purchase items from their photos, enhancing the shopping experience.
2. Streamlined Purchasing Process - The lens feature in Pinterest's 'Shop' tab simplifies the buying process for users, potentially increasing conversions.
3. Enhanced Shopping Functions - Pinterest's new features expand on their existing shopping capabilities, offering more opportunities for users to make purchases.
Industry Implications
1. E-commerce - The lens feature on Pinterest presents disruptive innovation opportunities in the e-commerce sector by utilizing visual search technology to drive sales.
2. Retail - With Pinterest's image-based product searching, the retail industry can benefit from improved product discovery and increased conversions.
3. Social Media - The addition of the lens feature on Pinterest enhances the social media platform's functionality, allowing users to seamlessly shop and discover new products.
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