Matrix's Tonal Control Shades Deepen with Processing for Reliable Results
Laura McQuarrie — April 16, 2024 — Fashion
Matrix's Tonal Control shades help hairstylists prevent over-toning clients' hair, all the while creating more reliable coloring experiences in the salon. There are 10 new tonal control acidic gel-cream toner shades from the brand that are especially helpful for creating bright, sun-kissed balayage styles with in-demand copper and red shades.
The Tonal Control shades boast real-time visible oxidation technology, which gradually deepens during processing to achieve more predictable results. Thanks to their unique gel-cream texture, this hybrid product can be applied with a brush for better control or a bottle for speed.
The all-new drip-free toners are coming to professional beauty distributors in color-coded formulas that make it easy for hairstylists to work with multiple bowls of color at once; 9V Iced Out, for example, looks purple in the bowl and 9AA Silver Standout appears blue.
The Tonal Control shades boast real-time visible oxidation technology, which gradually deepens during processing to achieve more predictable results. Thanks to their unique gel-cream texture, this hybrid product can be applied with a brush for better control or a bottle for speed.
The all-new drip-free toners are coming to professional beauty distributors in color-coded formulas that make it easy for hairstylists to work with multiple bowls of color at once; 9V Iced Out, for example, looks purple in the bowl and 9AA Silver Standout appears blue.
Trend Themes
1. Real-time Visible Oxidation - Innovation opportunity lies in developing hair products that utilize real-time visible oxidation technology for more predictable coloring results.
2. Acidic Gel-cream Formulations - Opportunity exists to create acidic gel-cream hair toners for salon professionals seeking drip-free and controllable application methods.
3. Color-coded Formulas - Potential for disruption can be found in introducing color-coded hair toner formulas to streamline the coloring process for hairstylists using multiple shades simultaneously.
Industry Implications
1. Professional Beauty Distributors - The professional beauty distribution industry could benefit from offering innovative gel-cream hair toners with unique applications and predictive results technology.
2. Salon Equipment Suppliers - Salon equipment suppliers might explore partnerships to provide specialized tools for applying gel-cream toners efficiently and precisely in salon settings.
3. Cosmetic Chemistry Laboratories - Cosmetic chemistry laboratories have the potential to revolutionize hair toning products by formulating advanced acidic gel-cream toners with color-coded features for enhanced user experience.
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