THE UNSEEN Releases a Color-Changing Hair Dye Called 'COLOUR ALCHEMY'
References: theunseenbeauty & hypebae
THE UNSEEN has launched ‘COLOUR ALCHEMY,’ the world’s first holographic, color-changing hair dye that shifts between colors with temperature. ‘COLOUR ALCHEMY’ uses natural pigments that work to change your hair color without damaging the hair cuticle or scalp. The product is cruelty-free and bleach-free so that consumers can use ‘COLOUR ALCHEMY’ frequently in between salon visits for a change of look.
‘COLOUR ALCHEMY’ “scatters light in the range of kaleidoscopic hues,” allowing it to change colors in response to different temperatures. The product comes in five shades: ‘Scarab,’ ‘Peacock,’ ‘Borealis,’ ‘Andrite,’ and ‘Phoenix.’ Simply apply the product to the hair, let it dry, and then your hair will change colors as a result of sunlight, body temperature, movement, or hot tools.
Image Credit: James Stopforth
‘COLOUR ALCHEMY’ “scatters light in the range of kaleidoscopic hues,” allowing it to change colors in response to different temperatures. The product comes in five shades: ‘Scarab,’ ‘Peacock,’ ‘Borealis,’ ‘Andrite,’ and ‘Phoenix.’ Simply apply the product to the hair, let it dry, and then your hair will change colors as a result of sunlight, body temperature, movement, or hot tools.
Image Credit: James Stopforth
Trend Themes
1. Color-changing Beauty Products - Beauty companies can explore developing natural and cruelty-free pigments that work to change the color of various beauty products like lipsticks and nail polishes to cater to changing individual preferences.
2. Smart Haircare Technology - Innovative haircare technology can leverage temperature-reactive properties to create products like smart hairbrushes that can modify their temperature based on individual preferences.
3. Sustainable Beauty - Sustainable beauty companies are positioned to tap into the growing trend of consumers looking for natural haircare solutions that deliver long-lasting results without damaging the environment.
Industry Implications
1. Haircare Industry - The haircare industry can explore developing smart hair dyes that detect temperature changes and adjust to provide changing hair shades.
2. Beauty Industry - Beauty companies can venture into creating more innovative color-changing beauty products that use natural pigments to infuse consumers with the freedom to exhibit different hues on a whim.
3. Fashion Industry - The fashion industry can take advantage of the trend by experimenting with fashion clothing that reacts to temperature to provide aesthetically pleasing color shades to wearers.
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