eSalon's Conceal & Cover Root Powder Conditions and Protects
Laura McQuarrie — February 16, 2023 — Fashion
References: esalon.
The newest addition to eSalon's professional-grade hair care line is the Conceal & Cover Root Powder, a color-safe product that was created with an expert team of cosmetic chemists and licensed colorists. This vegan-friendly powder can be found in 10 shades so that seamless and convenient touch-ups can be made between hair coloring sessions.
Thanks to finely milled micro-pigments, the powder covers everything from stubborn grays to regrowth, and its formula nourishes and protects with an infusion of Brazil nut oil and Vitamin E.
Created for all hair types and textures, this new root powder boasts a silky matte finish and a never-sticky feel that blends beautifully with color and promises to stay in place until the next shampoo. For extra longevity, Crystella Lopez, eSalon Lead Hair Colorist recommends setting the product with a favorite light-hold hairspray.
Thanks to finely milled micro-pigments, the powder covers everything from stubborn grays to regrowth, and its formula nourishes and protects with an infusion of Brazil nut oil and Vitamin E.
Created for all hair types and textures, this new root powder boasts a silky matte finish and a never-sticky feel that blends beautifully with color and promises to stay in place until the next shampoo. For extra longevity, Crystella Lopez, eSalon Lead Hair Colorist recommends setting the product with a favorite light-hold hairspray.
Trend Themes
1. Micro-pigment Hair Products - The use of micro-pigments in hair care products can provide efficient and effective coverage without damaging the hair.
2. Vegan Hair Care Products - The trend towards vegan-friendly hair care products is driven by consumer demand for ethically sourced and environmentally friendly products.
3. Between-color Touch-up Products - Convenient and color-safe hair products like eSalon's Conceal & Cover Root Powder can provide a disruptive alternative to expensive salon visits for between-color touch-ups.
Industry Implications
1. Hair Care Industry - The hair care industry can leverage the use of innovative ingredients such as micro-pigments and Brazil nut oil to create the next generation of hair care products.
2. Beauty Industry - Beauty companies can cater to the growing demand for vegan-friendly and cruelty-free products by incorporating these values in product development and marketing.
3. Retail Industry - Retailers can capitalize on the trend towards DIY beauty solutions by featuring hair care products that provide salon-quality results at a fraction of the cost.
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