Rotten Helps Candy Lovers Indulge and Reduce Their Sugar Intake
Laura McQuarrie — September 9, 2021 — Lifestyle
References: kickstarter & prnewswire
Rotten is introducing itself to the world on Kickstarter with a mission to help people reduce their sugar intake with low-sugar gummy worms. The indulgent and better-for-you treats can be found in both regular and sour versions with flavors like Strawberry, Lemonade, Grapefruit and Watermelon.
Thanks to the fact that they are made with real fruit and the natural sweetener allulose, the Rotten Gummy Worms have 70% less sugar.
In addition to reducing its sugar content, the brand is committed to sustainable and plastic-free packaging. Rotten Gummy Worms are packaged in home-compostable materials so that they can be properly disposed of without reliance on industrial facilities. The brand's focus on low-sugar candies, sustainability and health have already helped it to surpass its initial crowdfunding goals.
Thanks to the fact that they are made with real fruit and the natural sweetener allulose, the Rotten Gummy Worms have 70% less sugar.
In addition to reducing its sugar content, the brand is committed to sustainable and plastic-free packaging. Rotten Gummy Worms are packaged in home-compostable materials so that they can be properly disposed of without reliance on industrial facilities. The brand's focus on low-sugar candies, sustainability and health have already helped it to surpass its initial crowdfunding goals.
Trend Themes
1. Low-sugar Candy - Rotten taps into the trend of low-sugar candy by using real fruit and allulose as natural sweeteners.
2. Sustainable Packaging - Rotten incorporates sustainable and plastic-free packaging, creating an opportunity for environmentally-conscious businesses.
3. Better-for-you Treats - Rotten caters to the growing demand for indulgent but healthier snack options, providing a chance for brands to innovate in this space.
Industry Implications
1. Confectionery - The confectionery industry can embrace the low-sugar trend by developing products that use natural sweeteners for health-conscious consumers.
2. Packaging - The packaging industry can capitalize on the growing demand for sustainable materials by offering eco-friendly alternatives to plastic packaging.
3. Snacks - The snack industry can innovate by creating better-for-you treat options that appeal to consumers who desire indulgent snacks with healthier ingredients.
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