This Guide Dog Commercial Shows How Dogs Help with PTSD
Eric Westcott — March 21, 2014 — Lifestyle
References: geleidehond.nl & adweek
This guide dog commercial lets us know that guide dogs are helpful for others than just the blind. With the commercial, a soldier on a battlefield is snapped out of his nightmare by his guide dog licking his face. With guide dogs traditionally being used to help the blind, we don't see them as being useful for any other purpose. The Royal Dutch Guide Dog Foundation put its focus on the ulterior functions of its guide dogs.
Many men and women return home from war-torn countries and face post-traumatic stress disorder. With some of the symptoms being restless sleep, these guide dogs are perfect for those who relive battles while asleep. It also helps when you wake up from a nightmare to have someone there to comfort you and help you feel better.
Many men and women return home from war-torn countries and face post-traumatic stress disorder. With some of the symptoms being restless sleep, these guide dogs are perfect for those who relive battles while asleep. It also helps when you wake up from a nightmare to have someone there to comfort you and help you feel better.
Trend Themes
1. Guide Dogs for PTSD - The use of guide dogs to assist in managing PTSD symptoms presents an opportunity for the pet care industry to expand their services.
2. Alternative Functions for Guide Dogs - Exploring and promoting non-traditional uses for guide dogs presents an opportunity for the animal training industry to expand their clientele and services.
3. Trauma-informed Advertising - The representation of guide dogs as an aid for managing PTSD presents an opportunity for the advertising industry to promote trauma-informed messaging and reach wider audiences.
Industry Implications
1. Pet Care - The pet care industry can expand their services by providing guide dog training and assistance for those with PTSD.
2. Animal Training - The animal training industry can increase their clientele and services by actively promoting non-traditional uses for guide dogs.
3. Advertising - The advertising industry can promote trauma-informed messaging and reach wider audiences by featuring guide dogs as an aid for managing PTSD.
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