Sugafina x Hollywood Celebrates 100 Years of the Hollywood Sign
Laura McQuarrie — June 2, 2023 — Marketing
References: sugarfina
2023 marks the centennial celebration of the Hollywood Sign and to properly honor this world-famous landmark, the Sugarfina x Hollywood Collection was created. This sweet collaboration between the LA-based candy brand and the Hollywood Chamber of Commerce introduces Candy Bento Boxes, Candy Cubes, Chocolate Bars and Popcorn Canisters with packaging that pays tribute to the iconic sign.
Sugarfina also created a new candy, Walk of Fame Stars, that references the Hollywood Walk of Fame. These sweet and sour gummy stars can be enjoyed in fresh and fruity pineapple, watermelon and strawberry flavors.
This fun-filled candy range promises to tantalize both the taste buds and the imagination with a sweetness that perfectly captures the essence and magic of a beloved destination—and Hollywood's biggest star.
Sugarfina also created a new candy, Walk of Fame Stars, that references the Hollywood Walk of Fame. These sweet and sour gummy stars can be enjoyed in fresh and fruity pineapple, watermelon and strawberry flavors.
This fun-filled candy range promises to tantalize both the taste buds and the imagination with a sweetness that perfectly captures the essence and magic of a beloved destination—and Hollywood's biggest star.
Trend Themes
1. Destination-themed Candy Collections - Candy collaborations that celebrate beloved tourist destinations, using creative packaging and inventive flavors.
2. Nostalgic Brand Collaborations - Partnering with beloved brands or landmarks to create products that showcase shared history and create emotional connections with customers.
3. Limited Edition Centennial Collections - Creating special collections to commemorate important milestones, such as centennial celebrations, using unique packaging and exclusive products.
Industry Implications
1. Candy Manufacturing - Exploring innovative collaborations with brands and landmarks to create unique, destination-themed candy products.
2. Tourism - Partnering with candy brands for limited-edition collections to engage with tourists and provide unique souvenirs that celebrate the destination's landmarks.
3. Marketing and Advertising - Using collaborations with candy brands to promote new products and engage with customers through creative and emotional connections.
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