Facebook Messenger Group Chat Now Works with Instagram
Michael Hemsworth — October 2, 2021 — Social Media
References: messengernews.fb & slashgear
The Facebook Messenger group chat feature has been updated by the social media company to provide users with a cross-platform experience that will enable them to better connect with those who matter most.
The chat app will now allow users to create a group with both their Facebook Messenger friends as well as their Instagram friends, while also allowing for fun chat themes to be set and custom reactions. Users can also take advantage of polling to let participants decide on where they want to eat, what movie to watch and more.
The Facebook Messenger group chat update comes alongside new themes for users to add into their favorite chats including Cottagecore and Astrology for a touch of personalization.
The chat app will now allow users to create a group with both their Facebook Messenger friends as well as their Instagram friends, while also allowing for fun chat themes to be set and custom reactions. Users can also take advantage of polling to let participants decide on where they want to eat, what movie to watch and more.
The Facebook Messenger group chat update comes alongside new themes for users to add into their favorite chats including Cottagecore and Astrology for a touch of personalization.
Trend Themes
1. Cross-platform Social Group Chats - Enabling social media users to connect across platforms for group chats and discussions presents disruptive opportunities for communication and messaging apps.
2. Custom Reactions and Polling - Enhancing messaging app features like custom reactions and polling allows for more immersive and engaging group chats that increases user engagement and potential app loyalty.
3. Chat Personalization - Offering fun chat themes like Cottagecore and Astrology that reflect a user's personality adds a new layer of personalization and possibility for social media groups.
Industry Implications
1. Communication Apps - Enhancing cross-platform group chat features and customizable options presents opportunities for communication app companies to differentiate themselves, increase retention and attract new users.
2. Social Media - Exposing users to new social media networks and increasing cross-platform experiences creates new opportunities for social media companies to grow and monetize their user bases.
3. Marketing and Advertising - Providing customized and immersive group chat experiences to users offers new potential for marketers and advertisers to engage with consumers in a more personal and targeted way.
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