This IPA Delivers Delicious Hoppiness In a Newly Canned Format
Rahul Kalvapalle — April 25, 2023 — Lifestyle
References: migrationbrewing & brewbound
Migration Brewing, which has spent the last 13 years establishing itself as an award-winning brewery of high-quality craft beverages, has launched a low-alcohol IPA that is designed to offer the unique flavor profile of pale ales with an accessible degree of buzz that makes it ideal as an easy-drinking beverage.
The 'Hello Again IPA' is a beer that comes in at 4.8 percent ABV, which is lower than many IPAs deliver. Taking its cue from West Coast-style beers, this particular IPA makes use of a trio of hops ranging from Mosaic to Azacca and Idaho 7, making for a flavor profile that emphasizes aromas of tangerine and mango. Elsewhere, this beer utilizes a grain bill that revolves around flaked oats, 2 Row and Vienna Malts, resulting a crisply refreshing beer.
Designated as a replacement for Migration Brewing's 'Infinite Riff' IPA, this low-alcohol IPA is all set to transition from being a pub favorite to a canned classic.
Image Credit: Migration Brewing
The 'Hello Again IPA' is a beer that comes in at 4.8 percent ABV, which is lower than many IPAs deliver. Taking its cue from West Coast-style beers, this particular IPA makes use of a trio of hops ranging from Mosaic to Azacca and Idaho 7, making for a flavor profile that emphasizes aromas of tangerine and mango. Elsewhere, this beer utilizes a grain bill that revolves around flaked oats, 2 Row and Vienna Malts, resulting a crisply refreshing beer.
Designated as a replacement for Migration Brewing's 'Infinite Riff' IPA, this low-alcohol IPA is all set to transition from being a pub favorite to a canned classic.
Image Credit: Migration Brewing
Trend Themes
1. Low-alcohol Craft Beers - Breweries can create new markets by leveraging low-alcohol versions of their most popular beers.
2. West Coast-style Ipas - Hops are a key ingredient in IPA flavors, but emphasizing a specific hop profile can help differentiate a brewery's IPAs from the competition.
3. Canned Craft Beverages - Packaging popular beers and beverages in cans can help reach a wider audience, as well as provide new distribution channels and opportunities for increased sales.
Industry Implications
1. Craft Beer Industry - Brewers can experiment with low-alcohol versions of their beers and promote them as a healthier alternative to traditional craft beers.
2. Alcohol Beverage Industry - Low-alcohol versions of popular drinks can appeal to consumers who want to reduce their alcohol intake but still enjoy the taste and experience of drinking.
3. Packaging Industry - Canned craft beverages create new opportunities for innovative packaging designs and sustainable materials, as well as meeting increasing demand for convenient, on-the-go options.
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