The Beavertown Brewery Nanobot Has a 2.8% ABV
Michael Hemsworth — May 2, 2020 — Marketing
References: beavertownbrewery & talkingretail
The Beavertown Brewery Nanobot is a new Super Session IPA from the brewery that's focused on delivering an exceptional flavor without the associated alcohol that comes with premium craft brews of its kind. The beer is brewed with Simcoe and Sabro hops, which help to impart notes of citrus and tropical while the addition of wheat and oats into the brew give it a richer mouthfeel. The beer is reported to have a taste profile that is similar to a regular 5% IPA, but features a 2.8% ABV with just 97 kcal per can and a 100% vegan recipe.
Founder and Chief Executive Logan Plant spoke on the new Beavertown Brewery Nanobot beer saying, "When Beavertown started we were all about creating punchy, big-hitting beers that people hadn’t had before in the UK. Nowadays, people want even more from their food and drink choices to suit their lifestyle and a lot of the time, that can mean choosing a low ABV or less calories at the expense of something else – flavor. We want to remedy that with Nanobot.”
Founder and Chief Executive Logan Plant spoke on the new Beavertown Brewery Nanobot beer saying, "When Beavertown started we were all about creating punchy, big-hitting beers that people hadn’t had before in the UK. Nowadays, people want even more from their food and drink choices to suit their lifestyle and a lot of the time, that can mean choosing a low ABV or less calories at the expense of something else – flavor. We want to remedy that with Nanobot.”
Trend Themes
1. Low-alcohol Craft Beer - The trend of low-alcohol craft beer creates opportunities for breweries to cater to health-conscious consumers who want full flavor without high alcohol content.
2. Super Session IPA - Super Session IPA trend allows breweries to create flavorful beers with lower ABV and calorie content for a wider market.
3. Vegan Craft Beer - The rise of veganism and plant-based diets has led to a demand for vegan craft beer, presenting an opportunity for breweries to cater to this market.
Industry Implications
1. Brewing Industry - The brewing industry can innovate to meet the growing demand for low-alcohol craft beer to appeal to health-conscious consumers.
2. Health and Wellness Industry - The health and wellness industry can leverage the trend of low-alcohol craft beer to encourage moderation and responsible drinking.
3. Plant-based Food Industry - The plant-based food industry can collaborate with the brewing industry to create vegan craft beers and expand their product offerings.
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