Gravity Wine Packaging Plays with an Upturned Painted Logo
Amelia Roblin — October 2, 2011 — Marketing
References: altVisions & thedieline
It's one thing to use words or even illustrations to tie a product's identity to its label, but quite another to do what Gravity Wine packaging has done. Graphic design student Patrick Hill has evidently experimented with the name of the brand in a way that brings amusement and individuality into each vessel.
One is accustomed to seeing a bottle of wine placed steadily on its circular base with the opening end upwards. Defying this idea, the creative turned each carafe upside-down for at least part of its packaging process, as the lines of dripping white paint reveal.
After a bit of materials testing, Gravity Wine packaging's unique look was finally made possible through the dipping of dark non-tapered bottles into several inches of ceiling paint, and quickly reoriented to allow the pigment to run.
One is accustomed to seeing a bottle of wine placed steadily on its circular base with the opening end upwards. Defying this idea, the creative turned each carafe upside-down for at least part of its packaging process, as the lines of dripping white paint reveal.
After a bit of materials testing, Gravity Wine packaging's unique look was finally made possible through the dipping of dark non-tapered bottles into several inches of ceiling paint, and quickly reoriented to allow the pigment to run.
Trend Themes
1. Reversed Branding - The trend of reversing logos and product names as a way to create individuality and bring amusement to products.
2. Disruptive Packaging Design - The trend of innovative packaging design that defies conventional norms and expectations.
3. Immersive Branding Experience - The trend of creating distinctive brand identities that offer immersive experiences for consumers.
Industry Implications
1. Wine and Beverage - The wine and beverage industry can explore new ways of branding and packaging design to make their products stand out in the market.
2. Graphic Design - The graphic design industry can explore new ways of creating brand identities and packaging designs that defy conventional norms and expectations.
3. Art and Design Retail - The art and design retail industry can offer immersive brand experiences that showcase unique and innovative packaging designs to consumers.
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