Uhmm's Gourmet Food Packaging Adopts Bold, Punchy Graphics & Text
Laura McQuarrie — January 23, 2015 — Lifestyle
References: oleumflumen & kencat
While it's common to see a lot of foie gras that's presented in a can with decadent gold detailing to imply prestige, this unassuming gourmet food packaging takes a much more relaxed approach. Rather than being branded with a name that would look beautiful printed in a scripty typeface, 'Uhmm...!' is the perfect brand name to describe being left speechless at the perfect combination of foie gras and premium virgin extra olive oil.
For use, this decadent pairing is suggested to be eaten as an appetizer, with entrées, salads. Since the controversial foie gras is revered as a delicacy, this simple approach to branding sits back and lets the product speak for itself. Instead of even giving a hint at what the product looks like, this mysterious can boasts confidence as far as what's on the inside.
For use, this decadent pairing is suggested to be eaten as an appetizer, with entrées, salads. Since the controversial foie gras is revered as a delicacy, this simple approach to branding sits back and lets the product speak for itself. Instead of even giving a hint at what the product looks like, this mysterious can boasts confidence as far as what's on the inside.
Trend Themes
1. Casual Gourmet Food Packaging - Uhmm's simple approach to branding foie gras and olive oil opts for bold graphics and text over decadent gold detailing
2. Mystery Product Packaging - Uhmm's minimalist packaging approach creates intrigue and demand by keeping the product's physical appearance a mystery
3. Relaxed Branding - Uhmm's lighthearted brand name and casual branding approach challenges the traditional stuffy and luxurious foie gras image.
Industry Implications
1. Gourmet Food Industry - Uhmm's innovative approach to foie gras packaging could disrupt the traditional high-end gourmet food industry by introducing a more accessible and approachable product to a wider audience
2. Food Packaging Industry - Uhmm's minimalist and contemporary packaging approach could disrupt the traditional design language of traditional upscale food packaging, appealing to a younger demographic with a more modern sensibility
3. Hospitality Industry - Uhmm's casual and laid-back food and packaging approach could prove extremely popular with the millennial customer base, disrupting the classic stuffy image associated with the hospitality industry.
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