The Latest Fever-Tree Tonic Water is Ready for Summer
Michael Hemsworth — April 5, 2022 — Lifestyle
References: fever-tree & foodbev
The latest Fever-Tree tonic water has been unveiled by the brand as a limited-edition offering that will provide consumers with a way to prepare a premium cocktail from the comfort of home this summer. The Passionfruit & Lime-flavored tonic water is achieved with a base of spring water along with botanical extracts such as Ecuadorian yellow passionfruit, Tahitian lime and quinine. Free from artificial flavors and sweeteners, the tonic water has just 10-calories per 100ml and can be enjoyed on its own or with gin or vodka.
Senior Innovation Manager Georgina Denny commented on the new Fever-Tree tonic water saying, "The G&T drinker is becoming more experimental and creative when mixing at home and we wanted to create a liquid to satisfy that thirst for something new this summer. We believe like many others in the quality and enjoyment you can get from having fruit in season and we wanted to mimic this with our Limited Edition series, first with Damson & Sloe for autumn winter, and now Passionfruit & Lime for the summer. What’s more, the new tonic is ‘refreshingly light,’ so drinkers can enjoy delicious combinations with all of the flavour and fewer calories.”
Senior Innovation Manager Georgina Denny commented on the new Fever-Tree tonic water saying, "The G&T drinker is becoming more experimental and creative when mixing at home and we wanted to create a liquid to satisfy that thirst for something new this summer. We believe like many others in the quality and enjoyment you can get from having fruit in season and we wanted to mimic this with our Limited Edition series, first with Damson & Sloe for autumn winter, and now Passionfruit & Lime for the summer. What’s more, the new tonic is ‘refreshingly light,’ so drinkers can enjoy delicious combinations with all of the flavour and fewer calories.”
Trend Themes
1. Citrus-flavored Craft Tonics - Craft tonic waters that incorporate citrus and exotic flavors to enhance home cocktail experiences.
2. Low-calorie Tonic Water Alternatives - Health-conscious consumers are seeking alternatives to traditional tonic water with fewer calories.
3. Seasonal Limited-edition Tonic Waters - Tonic water brands are creating seasonal limited-edition offerings with fruit extracts to appeal to experimental mixologists.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the increasing demand for low-calorie and flavored tonic waters for a broader consumer base.
2. Hospitality Industry - Restaurants, bars, and hotels can incorporate citrus-flavored craft tonics into their cocktail menus for unique and premium offerings.
3. Retail Industry - Retailers can market seasonal limited-edition tonic waters as a way to experiment and enhance home mixology experiences.
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