The Google Maps 'Know Before You Go' Campaign Gets Real
Marie — October 9, 2011 — Pop Culture
Booking an unknown hotel or hostel can always be a little risky, especially if you're having to rely solely on the sometimes deceiving descriptions provided by the management, and the BBDO Moscow's Google Maps 'Know Before You Go' campaign aims to cut down on these risks.
The clever advertisements showcase the extreme benefits of Google Maps Street View technology, which allows users to see exterior photographs of their potential lodgings before making a terrible booking mistake. The ads show faux descriptions of fictional establishments that highlight only the positive aspects of the place, while avoiding some very important details. A hotel situated above a strip joint, a haunted castle, and a cottage next to a paper mill are prime examples of some terrible travel deceptions that Street View can help you avoid.
Check out these incredibly clever and all-too true Google Maps Know Before You Go ads to avoid travel disasters.
The clever advertisements showcase the extreme benefits of Google Maps Street View technology, which allows users to see exterior photographs of their potential lodgings before making a terrible booking mistake. The ads show faux descriptions of fictional establishments that highlight only the positive aspects of the place, while avoiding some very important details. A hotel situated above a strip joint, a haunted castle, and a cottage next to a paper mill are prime examples of some terrible travel deceptions that Street View can help you avoid.
Check out these incredibly clever and all-too true Google Maps Know Before You Go ads to avoid travel disasters.
Trend Themes
1. Hotel Transparency - Disruptive innovation opportunity: Develop a platform that provides comprehensive and transparent information about hotels, including exterior photographs and detailed descriptions, to help travelers make informed decisions.
2. Immersive Advertising - Disruptive innovation opportunity: Explore new ways to create immersive and engaging advertisements that leverage technologies like Google Maps Street View to showcase the benefits of a product or service in a creative and interactive manner.
3. Data-driven Travel - Disruptive innovation opportunity: Utilize data analytics to identify patterns and trends in hotel bookings and traveler preferences, enabling personalized recommendations and enhancing the overall travel experience.
Industry Implications
1. Travel and Hospitality - Disruptive innovation opportunity: Integrate technology solutions, such as Google Maps Street View, into the travel and hospitality industry to enhance customer experience, increase transparency, and mitigate travel risks.
2. Advertising and Marketing - Disruptive innovation opportunity: Harness emerging technologies and platforms to create unique and immersive advertising campaigns that captivate and inform consumers in creative ways.
3. Data Analytics - Disruptive innovation opportunity: Develop advanced data analytics tools tailored for the travel industry to extract valuable insights and optimize decision-making processes for businesses operating in the sector.
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