Nameless Secret Sneakers

Google and Ellesse teamed up to create an exclusive, nameless sneaker that's hard to come by. In fact, the secret sneaker can only be found by using the visual search tool on the Google app. To provide hints to people on the street, a series of posters have been set up to encourage people to make the most of the image search feature. After performing an image search of the shoe, users can fill in their personal details for their shot at winning the ultra-exclusive kicks.

For this collaboration, Google and Ellesse worked with Manchester-based designer Matt Burgess, who said "My inspiration for the design came from the idea of connection through the internet." The one-of-a-kind secret sneakers will never be recreated and the unique way that sneakerheads have to hunt for them only adds to the intrigue.