Gushers Created a Sneaker for the Metaverse in ComplexLand
Colin Smith — May 19, 2022 — Tech
References: complexland & businesswire
Gushers announced 'Sole Quest,' an online event in celebration of the brand's new sneaker for the metaverse. The sneaker will be available online only at ComplexLand, a shoppable virtual experience and web3 platform. The sneakers will only be available as a digital wearable for most consumers. However, several lucky winners will win a real-life version of the limited edition shoes.
In order to receive a chance to win, ComplexLand attendees will need to participate in Gushers' Sole Quest, a set of virtual tasks that will reward the players that complete it with a virtual pair of sneakers alongside an entry into a draw for the physical pair.
The pair of shoes itself was designed by 'RAL7000STUDIO,' an Italy-based design studio that captured the essence of Gushers in the shoes. The eyestay of the shoe is covered in a splash of colorful Gushers goo, while the outsole features a plethora of colors inspired by Gushers snacks. The bottom sole of the shoe features the phrase "let your sole out" to encourage self-expression.
Image Credit: Gushers
In order to receive a chance to win, ComplexLand attendees will need to participate in Gushers' Sole Quest, a set of virtual tasks that will reward the players that complete it with a virtual pair of sneakers alongside an entry into a draw for the physical pair.
The pair of shoes itself was designed by 'RAL7000STUDIO,' an Italy-based design studio that captured the essence of Gushers in the shoes. The eyestay of the shoe is covered in a splash of colorful Gushers goo, while the outsole features a plethora of colors inspired by Gushers snacks. The bottom sole of the shoe features the phrase "let your sole out" to encourage self-expression.
Image Credit: Gushers
Trend Themes
1. Metaverse Sneakers - The creation of limited-edition digital sneakers for the metaverse presents disruptive innovation opportunities in the virtual fashion market.
2. Shoppable Virtual Experiences - The rise of virtual marketplaces like ComplexLand opens up opportunities for brands to engage with customers in immersive ways and gain a competitive edge.
3. Virtual Event Marketing - Hosting online events like Gusher's Sole Quest encourages user engagement and allows brands to generate buzz around their products in the metaverse.
Industry Implications
1. Fashion - The rise of digital fashion and virtual wearables offers new opportunities for designers and brands to expand their offerings and reach new audiences in the metaverse.
2. E-commerce - The growing popularity of shoppable virtual experiences presents opportunities for e-commerce companies to create immersive shopping experiences and increase sales.
3. Marketing - Virtual event marketing allows brands to create new touchpoints with consumers and leverage the power of gamification and immersive technologies to build brand loyalty and awareness.
7.4
Score
Popularity
Activity
Freshness
