Plants By People Tonic Comes in Powdered Single Servings
Michael Hemsworth — August 11, 2021 — Marketing
References: preparedfoods
The Plants By People tonic is a health-focused range of refreshments that are crafted with a premium mix of ingredients to provide consumers with a free-from way to stay hydrated. The products come in single servings of powder that are meant to be mixed before enjoying, and are crafted with a blend of organic plants, botanicals and herbs. The drinks come in five options to choose from including GLOW, BLOOM, SHINE, HARMONY and THRIVE, which each deliver a targeted function for consumers.
The Plants By People tonics come in boxes of five servings and are versatile enough to be enjoyed either cold or hot, while also being suited for mixing with sparkling water for a different kind of flavor and refreshment experience.
The Plants By People tonics come in boxes of five servings and are versatile enough to be enjoyed either cold or hot, while also being suited for mixing with sparkling water for a different kind of flavor and refreshment experience.
Trend Themes
1. Plant-based Tonics - Opportunity to create new and innovative plant-based products targeting health-focused consumers.
2. Single-serve Powdered Beverages - Opportunity to customize and provide convenience to consumers with on-the-go lifestyles.
3. Functional Drinks - Opportunity to create beverages that deliver targeted functions for specific consumer needs.
Industry Implications
1. Food and Beverage - Industry can incorporate the trend of plant-based tonics to provide health-focused options for consumers.
2. Health and Wellness - Industry can leverage the trend of functional drinks to create innovative products that cater to specific health needs.
3. Packaged Foods - Industry can capitalize on the trend of single-serve powdered beverages to provide convenient and customizable options for consumers.
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