Glowwbox Focuses on Providing Products for Women of Color
Mishal Omar — February 14, 2017 — Fashion
References: glowwbox
The brand GlowwBox provides some much-needed inclusivity to the beauty market, as it offers a dynamic range of makeup, skincare and hair care items that focus specifically on the needs of people of color.
To use the GlowwBox services, consumers must first create a profile in which the brand helps to personalize and customize their products and experience with each delivery. It asks about skin color, skin type, hair texture and type, what the consumer wants in terms of products that they prefer, and what the consumer is able to afford. Once the customer's profile is complete, GlowwBox is able to send them beauty-related products that cater to their specific needs.
This brand's focus on targeting people with darker skin ensures that it remains as inclusive as possible.
To use the GlowwBox services, consumers must first create a profile in which the brand helps to personalize and customize their products and experience with each delivery. It asks about skin color, skin type, hair texture and type, what the consumer wants in terms of products that they prefer, and what the consumer is able to afford. Once the customer's profile is complete, GlowwBox is able to send them beauty-related products that cater to their specific needs.
This brand's focus on targeting people with darker skin ensures that it remains as inclusive as possible.
Trend Themes
1. Inclusive Beauty Subscriptions - GlowwBox's personalized beauty subscriptions cater specifically to the needs of people of color, disrupting the traditional beauty industry.
2. Personalized Beauty Profile - GlowwBox's customization options allow customers to create detailed profiles, opening up opportunities for personalized product recommendations and experiences.
3. Diversity in the Beauty Market - GlowwBox's emphasis on inclusivity showcases the growing demand for beauty products that cater to diverse skin tones and hair types.
Industry Implications
1. Beauty Subscription Services - GlowwBox's focus on providing beauty products for people of color creates a niche market within the subscription services industry.
2. Personalized Beauty Products - GlowwBox's customization approach opens up opportunities for the development of personalized beauty products that meet the specific needs of diverse customers.
3. Inclusive Beauty Brands - GlowwBox's success highlights the potential for new brands and established companies to prioritize inclusivity in their product offerings, tapping into a growing market of diverse consumers.
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