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Top 100 Cosmetics Trends in 2024

From Faux Freckle Stamps to Nostalgic Makeup Palettes

— December 19, 2024 — Fashion
2024 cosmetics trends are all about blending nostalgia with innovation, offering products that cater to evolving consumer preferences for sustainability, personalization, and convenience. From the revival of iconic palettes to rapid-application beauty tools, here’s a glimpse into the trends shaping the year.

Urban Decay is bringing back its beloved 'Naked' palette with a modern twist. The 2024 edition features 12 enhanced vegan and cruelty-free shadows, retaining classic shades like 'Sin,' 'Sidecar,' and 'Smog' while boasting creamier, more pigmented formulas. Updates include an extended mirror and sustainable packaging, aligning with today’s ethical beauty standards. Available exclusively at Ulta, this reimagined classic appeals to nostalgia and contemporary beauty values.

Tarte’s faux freckle stamp revolutionizes beauty routines with a 'five-second freckle' tool that effortlessly creates natural-looking freckle clusters. Available in multiple shades to suit diverse skin tones, this innovative product supports the skin with vegan, nourishing ingredients like Amazonian clay. It offers a quick and effective way to achieve trendy freckled looks without the mess or effort of traditional methods.

These trends showcase how the cosmetics industry continues to innovate by revisiting iconic products while addressing modern demands for sustainability, personalization, and efficiency.

For more cosmetics innovations in the year ahead, check out Trend Hunter’s 2025 Trend Report.
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9.3
Score
Popularity
Activity
Freshness
100
Premium Indian Beauty Kiosks
Premium Indian Beauty Kiosks
Character Cosmetics Opens its New Lulu Mall Kiosk for Indian Shoppers
<
99
Pre-Holiday Cosmetic Kits
Pre-Holiday Cosmetic Kits
The Super Beauty Holiday Haul is Priced at £175 and Valued at £645
<
98
Multifunctional Mascara Collections
Multifunctional Mascara Collections
Texen Beauty Partners’ Moon Collection Enhances Lashes & Brows
<
97
Oil-Free Primer Formulas
Oil-Free Primer Formulas
Smashbox Cosmetics Makes Its Product More Affordable
<
96
Lightweight Cushion Foundations
Lightweight Cushion Foundations
LOVB LOVB Cosmetics Launched the Natural Cover Glow Cushion
<
95
Fashion-Minded Makeup Products
Fashion-Minded Makeup Products
The LR Zeitgard Signature Range Features 19 Products
<
94
Dazzling Gemstone-Inspired Cosmetics
Dazzling Gemstone-Inspired Cosmetics
Tree Hut Gemstone Glow is a Limited-Edition Range
<
93
Smudge-Proof Brown Eyeliners
Smudge-Proof Brown Eyeliners
Blinc Cosmetics Introduces the Brown Tubing Eyeliner
<
92
Lip Collection Expansions
Lip Collection Expansions
Core Lip Collection in Ulta in Target
<
91
Affordable Luxury Cosmetics
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
<
90
Marble-Effect Liquid Eyeshadows
Marble-Effect Liquid Eyeshadows
Af94 Debuts Transformative Liquid-To-Powder Eyeshadow Line Swirl'd
<
89
Under-Eye Targeted Correctors
Under-Eye Targeted Correctors
Huda Beauty Releases its #FAUXFILTER Under Eye Color Corrector
<
88
Makeup Foundation Coverage Technologies
Makeup Foundation Coverage Technologies
L’oréal Develops a New Way to Evaluate Foundation Coverage
<
87
Skin-Balancing CC Creams
Skin-Balancing CC Creams
IT Cosmetics CC+ Cream Has Been Revamped Ahead of the Summer
<
86
Skincare-Inspired Beauty Primers
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
<
85
Student Skincare Packs
Student Skincare Packs
Lush's Curated and Custom Boxes Make Day and Night Skincare Accessible
<
84
Premium Private Label Cosmetics
Premium Private Label Cosmetics
Real Root by Sprouts Offers Body Care and More
<
83
Highlighting Liquid Blushes
Highlighting Liquid Blushes
Milani Cosmetics Cheek Kiss Liquid Blush + Glow Comes in Six Shades
<
82
Sun-Protecting Skin Solutions
Sun-Protecting Skin Solutions
Sublime Cosmetics Launches the New CONTRASOL Sun Care Line
<
81
High-Impact Eye Crayons
High-Impact Eye Crayons
Half Magic's Sparklestik Eye Crayon Creates Bold Looks with a Swipe
<
80
Expansive Beauty Packaging Solutions
Expansive Beauty Packaging Solutions
APC Packaging Extends Sustainable Range with PET Jar Series
<
79
Aromatic Sun Protection Cosmetics
Aromatic Sun Protection Cosmetics
Sunsense3 Sun Protection Products Address Consumer Demands
<
78
Influencer-Led Mascara Campaigns
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
<
77
Refillable Hair Oil Cosmetics
Refillable Hair Oil Cosmetics
Kérastase Elixir Ultime Hair Oil Comes in a New Packaging Option
<
76
Mysterious Musical Film Cosmetics
Mysterious Musical Film Cosmetics
The Wicked x Dr. PAWPAW Collection Has Two Products
<
75
Long-Wearing Skin Tints
Long-Wearing Skin Tints
Kylie Cosmetics' Skin Tint Blurring Elixir Stays Put for Up to 12 Hours
<
74
Versatile Multi-Use Cosmetic Pencils
Versatile Multi-Use Cosmetic Pencils
Maybelline New York Introduces Its Color Tattoo Eye Stix
<
73
Multi-Use Clear Lipsticks
Multi-Use Clear Lipsticks
The M·A·Cximal Sleek Satin Lipstick In The Clear Hydrates Lips & Cheeks
<
72
Spooky Holiday Cosmetics
Spooky Holiday Cosmetics
This wet n wild Beauty x Disney Collaboration is Arriving for Halloween
<
71
Book-Based Perfumes
Book-Based Perfumes
Die Hot with a Vengeance Was Inspired by Sable Yong's Book of Essays
<
70
Co-Branded Blackened Lipsticks
Co-Branded Blackened Lipsticks
Kraken Rum & Black Moon Cosmetics Assembled The Emperor Kraken Duo
<
69
Artful Precision Eyeliners
Artful Precision Eyeliners
Japanese Calligraphy Inspired Haus Labs' Clear Cut Liquid Eyeliner
<
68
Plumping Lip Duos
Plumping Lip Duos
Kylie Cosmetics Launched the Next Generation of Kylie Lip Kits
<
67
Pickleball-Themed Cosmetics Pop-Ups
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
<
66
Astrology-Aligned Cosmetics
Astrology-Aligned Cosmetics
Star Signs Inspired the Maya Jama x Rimmel Collaboration
<
65
Faux Freckle Stamps
Faux Freckle Stamps
Tarte's Go with the Faux Freckle Stamp Effortlessly Creates Clusters
<
64
Pocket-Sized Blush Sticks
Pocket-Sized Blush Sticks
Rhode Pocket Blush Makes Cream Blush Ready to Grab and Go
<
63
Ingestible Beauty Brands
Ingestible Beauty Brands
'TRUE RX' by 'Clio' Promotes Wellness and Beauty from Within
<
62
Retro Cartoon Makeup Collections
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
<
61
Athlete-Centric Beauty Campaigns
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
<
60
Mythological Beauty Collections
Mythological Beauty Collections
Greek Mythology Inspired the Goddess Collection by Nobody's Child
<
59
Fashion Dolls-Inspired Cosmetics
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
<
58
Hockey Fan Cosmetic Campaigns
Hockey Fan Cosmetic Campaigns
e.l.f. Cosmetics' EYES.LEAFS.FACE. Connects with Female Sports Fans
<
57
Vegan-Friendly Talc-Free Cosmetics
Vegan-Friendly Talc-Free Cosmetics
Polite Society Makeup Launched Two New Products
<
56
National Avocado Day Cosmetics
National Avocado Day Cosmetics
Wonderskin x Chipotle Unveil a Limited-Edition Green Lip Stain
<
55
Upcycled Coffee By-Products
Upcycled Coffee By-Products
Kaffe Bueno to Transform Coffee Waste into Cosmetics with Kleanstant
<
54
Intimate Cosmetics Events
Intimate Cosmetics Events
Makeup by Mario will Host a Master Class in Toronto Courtesy of Sephora
<
53
Streetwear-Inspired Beauty Collections
Streetwear-Inspired Beauty Collections
dearcloud™ Collaborates with Supreme® and Paul Frank®
<
52
Luxe Canine Fashion Fragrances
Luxe Canine Fashion Fragrances
The Dolce & Gabbana Fefé Fragrance is Alcohol-Free
<
51
Active Ingredient Makeup Primers
Active Ingredient Makeup Primers
Milani Conceal + Perfect Blur Out Smoothing Primer is Potent
<
50
TV-Inspired Makeup Collections
TV-Inspired Makeup Collections
Rare Beauty Launches 'Only Murders in the Building' Cosmetic Duo
<
49
Clean Beauty Salon Partnerships
Clean Beauty Salon Partnerships
Blo Blow Dry Bar and Bare Minerals Partnered in the US and Canada
<
48
Grungy Movie-Inspired Cosmetics
Grungy Movie-Inspired Cosmetics
Half Magic Beauty Created a New Makeup Set for the Movie MaXXXine
<
47
Overnight Blueberry Oils
Overnight Blueberry Oils
e.l.f. Cosmetics' Youth Boosting Blue-ty Sleep Night Oil is Richly Hued
<
46
Multifunctional Feminine Health Cosmetics
Multifunctional Feminine Health Cosmetics
This New FemiClear Product Has a Two-in-One Formulation
<
45
Brow Styling Gels
Brow Styling Gels
Stay Defined With MAC Cosmetics’ Pro Locked Brow Gel
<
44
Long-Lasting Holiday Cosmetics
Long-Lasting Holiday Cosmetics
The 2024 SKKN By Kim Holiday Collection Has Just Dropped
<
43
Ultra-Gentle Infant Cosmetics
Ultra-Gentle Infant Cosmetics
These Aveeno Baby Healthy Start Products Come in Two Options
<
42
Serum-Like Vegan Tints
Serum-Like Vegan Tints
Sephora's Reveal The Real 12HR Soft Radiant Skin Tint Corrects and Conceals
<
41
Gold-Themed Cosmetics Calendars
Gold-Themed Cosmetics Calendars
MAC Cosmetics' 24K Holiday Advent Calendar Features New Shades
<
40
Teen Skincare Hubs
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
<
39
90s-Style Cosmetic Cases
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
<
38
One-Drop Liquid Blushes
One-Drop Liquid Blushes
Hourglass' Unreal Liquid Blush Features Upcycled White Lupin Seed Extract
<
37
Actress Lip Color Campaigns
Actress Lip Color Campaigns
The Tom Ford Runway Lip Color Collection is Angelina Jolie-Approved
<
36
Men-Targeted Private Label Cosmetics
Men-Targeted Private Label Cosmetics
The Onoxa Men's Grooming Product Range Has a Clean Formula
<
35
Superfruit Skincare Concealers
Superfruit Skincare Concealers
Tarte's Creaseless Creamy Concealer Awakens Eyes with Maracuja
<
34
Bark-Infused Blushes
Bark-Infused Blushes
Fenty Cheeks Suede Powder Blush Contains Magnolia Bark Extract
<
33
Collaborative Date-Ready Cosmetics
Collaborative Date-Ready Cosmetics
E.l.f. Beauty Unveils the New Collaboration with Tinder
<
32
Soft Glam Foundations
Soft Glam Foundations
e.l.f. Cosmetics Unveils New Satin Finish Foundation
<
31
Summery Skincare Cosmetics
Summery Skincare Cosmetics
These New Tree Hut Products Include Fragrances and a Serum
<
30
Moisturizing Total Body Deodorants
Moisturizing Total Body Deodorants
Dove Whole Body Deodorants Can Be Applied Anywhere
<
29
Nostalgic Makeup Palettes
Nostalgic Makeup Palettes
Urban Decay Invites Consumers to Experience its Original Naked Palette
<
28
90s-Inspired Lip Liners
90s-Inspired Lip Liners
Mob Beauty's Smooth Precision Waterproof Lip Liner Revives an Iconic Shade
<
27
Cartoon-Inspired Makeup Launches
Cartoon-Inspired Makeup Launches
Colourpop is Bringing Back Winx Club X Colourpop Collection 2.0
<
26
Unique Cosmetics Launch Events
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
<
25
Youth Beauty Boutiques
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
<
24
Jelly-Inspired Primers
Jelly-Inspired Primers
e.l.f Cosmetics Brings Back Its Limited-Edition Jelly Pop Primer
<
23
Non-Sticky Glowing Cosmetics
Non-Sticky Glowing Cosmetics
Maybelline Sunkisser Liquid Blush and Bronzer Creates a Natural Glow
<
22
Aluminum Lipstick Refills
Aluminum Lipstick Refills
Rouge Experience Refillable Lipstick Features Mono-Material Packaging
<
21
Grocery-Themed Holiday Cosmetics
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
<
20
Stackable Blush Balms
Stackable Blush Balms
Nudestix's Stax All Over Blush Balm is Made for Life on the Go
<
19
Makeup-Inspired Music Collaborations
Makeup-Inspired Music Collaborations
e.l.f. Cosmetics Launches 'Get Ready With Me The Album'
<
18
Superfruit Plumping Lip Oils
Superfruit Plumping Lip Oils
Maracuja Juicy Plumping Lip Oils Have a Sponge-Tip Applicator
<
17
Cartoon-Inspired Makeup Lines
Cartoon-Inspired Makeup Lines
ColourPop Teams Up with Pokémon on a New Makeup Capsule
<
16
Beauty Retailer Advent Calendars
Beauty Retailer Advent Calendars
The BEAUTY BAY Advent Calendar is Arriving Ahead of the Holidays
<
15
High-Value Advent Calendars
High-Value Advent Calendars
The Makeup Revolution 2024 Beauty Advent Calendar is Available Now
<
14
Interactive Cosmetics Retail Stores
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
<
13
Clean Mindful Cosmetics
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
<
12
Cosmetic-Toting Tumblers
Cosmetic-Toting Tumblers
The e.l.f. Cosmetics and Stanley Collab Introduces Lip Oil Holders
<
11
Grocer-Inspired Beauty Retail Pop-Ups
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
<
10
Squeezable Dropper Bottles
Squeezable Dropper Bottles
HCP Packaging's Twist Tottle Enables One-Handed Dispensing
<
9
Ultimate Long-Lasting Lipsticks
Ultimate Long-Lasting Lipsticks
MAC Locked Kiss 24-Hour Lipsticks Do It All
<
8
Kid-Safe Makeup Kits
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
<
7
Festive Cosmetics Gift-Sets
Festive Cosmetics Gift-Sets
Winky Lux's New Holiday Gift Sets Have Great Value
<
6
Restyled Cinematic Makeup Campaigns
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
<
5
Digital Cosmetics Pop-Ups
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
<
4
Multi-Sensory ASMR Experiences
Multi-Sensory ASMR Experiences
Valentino Beauty's Dubai Airport Pop-Up Featured Gilded Visuals
<
3
Soft-Pink Cosmetics Pop-Up Stores
Soft-Pink Cosmetics Pop-Up Stores
This Kylie Cosmetics Pop-Up Store Featured Bestsellers
<
2
Nostalgic Cartoon-Inspired Beauty Products
Nostalgic Cartoon-Inspired Beauty Products
Lush Debuts the Teenage Mutant Ninja Turtles Collection
<
1
Cosmetics-Themed Cookies
Cosmetics-Themed Cookies
Kylie Cosmetics x Crumbl Cookies are Exclusive to a Santa Monica Pop-Up
<