Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,987 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,987 cutting edge ideas.

Top 100 Cosmetics Trends in 2024

From Faux Freckle Stamps to Nostalgic Makeup Palettes

— December 19, 2024 — Fashion
2024 cosmetics trends are all about blending nostalgia with innovation, offering products that cater to evolving consumer preferences for sustainability, personalization, and convenience. From the revival of iconic palettes to rapid-application beauty tools, here’s a glimpse into the trends shaping the year.

Urban Decay is bringing back its beloved 'Naked' palette with a modern twist. The 2024 edition features 12 enhanced vegan and cruelty-free shadows, retaining classic shades like 'Sin,' 'Sidecar,' and 'Smog' while boasting creamier, more pigmented formulas. Updates include an extended mirror and sustainable packaging, aligning with today’s ethical beauty standards. Available exclusively at Ulta, this reimagined classic appeals to nostalgia and contemporary beauty values.

Tarte’s faux freckle stamp revolutionizes beauty routines with a 'five-second freckle' tool that effortlessly creates natural-looking freckle clusters. Available in multiple shades to suit diverse skin tones, this innovative product supports the skin with vegan, nourishing ingredients like Amazonian clay. It offers a quick and effective way to achieve trendy freckled looks without the mess or effort of traditional methods.

These trends showcase how the cosmetics industry continues to innovate by revisiting iconic products while addressing modern demands for sustainability, personalization, and efficiency.

For more cosmetics innovations in the year ahead, check out Trend Hunter’s 2025 Trend Report.
9.4
Score
Popularity
Activity
Freshness
100
Premium Indian Beauty Kiosks
Premium Indian Beauty Kiosks
Character Cosmetics Opens its New Lulu Mall Kiosk for Indian Shoppers
<
99
Pre-Holiday Cosmetic Kits
Pre-Holiday Cosmetic Kits
The Super Beauty Holiday Haul is Priced at £175 and Valued at £645
<
98
Multifunctional Mascara Collections
Multifunctional Mascara Collections
Texen Beauty Partners’ Moon Collection Enhances Lashes & Brows
<
97
Oil-Free Primer Formulas
Oil-Free Primer Formulas
Smashbox Cosmetics Makes Its Product More Affordable
<
96
Fashion-Minded Makeup Products
Fashion-Minded Makeup Products
The LR Zeitgard Signature Range Features 19 Products
<
95
Dazzling Gemstone-Inspired Cosmetics
Dazzling Gemstone-Inspired Cosmetics
Tree Hut Gemstone Glow is a Limited-Edition Range
<
94
Faux Freckle Stamps
Faux Freckle Stamps
Tarte's Go with the Faux Freckle Stamp Effortlessly Creates Clusters
<
93
Lightweight Cushion Foundations
Lightweight Cushion Foundations
LOVB LOVB Cosmetics Launched the Natural Cover Glow Cushion
<
92
Premium Private Label Cosmetics
Premium Private Label Cosmetics
Real Root by Sprouts Offers Body Care and More
<
91
Makeup Foundation Coverage Technologies
Makeup Foundation Coverage Technologies
L’oréal Develops a New Way to Evaluate Foundation Coverage
<
90
Marble-Effect Liquid Eyeshadows
Marble-Effect Liquid Eyeshadows
Af94 Debuts Transformative Liquid-To-Powder Eyeshadow Line Swirl'd
<
89
Affordable Luxury Cosmetics
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
<
88
Smudge-Proof Brown Eyeliners
Smudge-Proof Brown Eyeliners
Blinc Cosmetics Introduces the Brown Tubing Eyeliner
<
87
Highlighting Liquid Blushes
Highlighting Liquid Blushes
Milani Cosmetics Cheek Kiss Liquid Blush + Glow Comes in Six Shades
<
86
Influencer-Led Mascara Campaigns
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
<
85
Lip Collection Expansions
Lip Collection Expansions
Core Lip Collection in Ulta in Target
<
84
Under-Eye Targeted Correctors
Under-Eye Targeted Correctors
Huda Beauty Releases its #FAUXFILTER Under Eye Color Corrector
<
83
High-Impact Eye Crayons
High-Impact Eye Crayons
Half Magic's Sparklestik Eye Crayon Creates Bold Looks with a Swipe
<
82
Skin-Balancing CC Creams
Skin-Balancing CC Creams
IT Cosmetics CC+ Cream Has Been Revamped Ahead of the Summer
<
81
Skincare-Inspired Beauty Primers
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
<
80
Student Skincare Packs
Student Skincare Packs
Lush's Curated and Custom Boxes Make Day and Night Skincare Accessible
<
79
Multi-Use Clear Lipsticks
Multi-Use Clear Lipsticks
The M·A·Cximal Sleek Satin Lipstick In The Clear Hydrates Lips & Cheeks
<
78
Mysterious Musical Film Cosmetics
Mysterious Musical Film Cosmetics
The Wicked x Dr. PAWPAW Collection Has Two Products
<
77
Sun-Protecting Skin Solutions
Sun-Protecting Skin Solutions
Sublime Cosmetics Launches the New CONTRASOL Sun Care Line
<
76
Astrology-Aligned Cosmetics
Astrology-Aligned Cosmetics
Star Signs Inspired the Maya Jama x Rimmel Collaboration
<
75
Pickleball-Themed Cosmetics Pop-Ups
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
<
74
Expansive Beauty Packaging Solutions
Expansive Beauty Packaging Solutions
APC Packaging Extends Sustainable Range with PET Jar Series
<
73
Spooky Holiday Cosmetics
Spooky Holiday Cosmetics
This wet n wild Beauty x Disney Collaboration is Arriving for Halloween
<
72
Aromatic Sun Protection Cosmetics
Aromatic Sun Protection Cosmetics
Sunsense3 Sun Protection Products Address Consumer Demands
<
71
Refillable Hair Oil Cosmetics
Refillable Hair Oil Cosmetics
Kérastase Elixir Ultime Hair Oil Comes in a New Packaging Option
<
70
Co-Branded Blackened Lipsticks
Co-Branded Blackened Lipsticks
Kraken Rum & Black Moon Cosmetics Assembled The Emperor Kraken Duo
<
69
Versatile Multi-Use Cosmetic Pencils
Versatile Multi-Use Cosmetic Pencils
Maybelline New York Introduces Its Color Tattoo Eye Stix
<
68
Ingestible Beauty Brands
Ingestible Beauty Brands
'TRUE RX' by 'Clio' Promotes Wellness and Beauty from Within
<
67
Long-Wearing Skin Tints
Long-Wearing Skin Tints
Kylie Cosmetics' Skin Tint Blurring Elixir Stays Put for Up to 12 Hours
<
66
Book-Based Perfumes
Book-Based Perfumes
Die Hot with a Vengeance Was Inspired by Sable Yong's Book of Essays
<
65
Fashion Dolls-Inspired Cosmetics
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
<
64
Plumping Lip Duos
Plumping Lip Duos
Kylie Cosmetics Launched the Next Generation of Kylie Lip Kits
<
63
Mythological Beauty Collections
Mythological Beauty Collections
Greek Mythology Inspired the Goddess Collection by Nobody's Child
<
62
Hockey Fan Cosmetic Campaigns
Hockey Fan Cosmetic Campaigns
e.l.f. Cosmetics' EYES.LEAFS.FACE. Connects with Female Sports Fans
<
61
Artful Precision Eyeliners
Artful Precision Eyeliners
Japanese Calligraphy Inspired Haus Labs' Clear Cut Liquid Eyeliner
<
60
Athlete-Centric Beauty Campaigns
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
<
59
Streetwear-Inspired Beauty Collections
Streetwear-Inspired Beauty Collections
dearcloud™ Collaborates with Supreme® and Paul Frank®
<
58
Pocket-Sized Blush Sticks
Pocket-Sized Blush Sticks
Rhode Pocket Blush Makes Cream Blush Ready to Grab and Go
<
57
Long-Lasting Holiday Cosmetics
Long-Lasting Holiday Cosmetics
The 2024 SKKN By Kim Holiday Collection Has Just Dropped
<
56
Retro Cartoon Makeup Collections
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
<
55
Superfruit Skincare Concealers
Superfruit Skincare Concealers
Tarte's Creaseless Creamy Concealer Awakens Eyes with Maracuja
<
54
Actress Lip Color Campaigns
Actress Lip Color Campaigns
The Tom Ford Runway Lip Color Collection is Angelina Jolie-Approved
<
53
Intimate Cosmetics Events
Intimate Cosmetics Events
Makeup by Mario will Host a Master Class in Toronto Courtesy of Sephora
<
52
Vegan-Friendly Talc-Free Cosmetics
Vegan-Friendly Talc-Free Cosmetics
Polite Society Makeup Launched Two New Products
<
51
Active Ingredient Makeup Primers
Active Ingredient Makeup Primers
Milani Conceal + Perfect Blur Out Smoothing Primer is Potent
<
50
Gold-Themed Cosmetics Calendars
Gold-Themed Cosmetics Calendars
MAC Cosmetics' 24K Holiday Advent Calendar Features New Shades
<
49
Upcycled Coffee By-Products
Upcycled Coffee By-Products
Kaffe Bueno to Transform Coffee Waste into Cosmetics with Kleanstant
<
48
90s-Style Cosmetic Cases
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
<
47
National Avocado Day Cosmetics
National Avocado Day Cosmetics
Wonderskin x Chipotle Unveil a Limited-Edition Green Lip Stain
<
46
TV-Inspired Makeup Collections
TV-Inspired Makeup Collections
Rare Beauty Launches 'Only Murders in the Building' Cosmetic Duo
<
45
Overnight Blueberry Oils
Overnight Blueberry Oils
e.l.f. Cosmetics' Youth Boosting Blue-ty Sleep Night Oil is Richly Hued
<
44
Teen Skincare Hubs
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
<
43
Luxe Canine Fashion Fragrances
Luxe Canine Fashion Fragrances
The Dolce & Gabbana Fefé Fragrance is Alcohol-Free
<
42
Serum-Like Vegan Tints
Serum-Like Vegan Tints
Sephora's Reveal The Real 12HR Soft Radiant Skin Tint Corrects and Conceals
<
41
Grungy Movie-Inspired Cosmetics
Grungy Movie-Inspired Cosmetics
Half Magic Beauty Created a New Makeup Set for the Movie MaXXXine
<
40
Aluminum Lipstick Refills
Aluminum Lipstick Refills
Rouge Experience Refillable Lipstick Features Mono-Material Packaging
<
39
Brow Styling Gels
Brow Styling Gels
Stay Defined With MAC Cosmetics’ Pro Locked Brow Gel
<
38
Clean Beauty Salon Partnerships
Clean Beauty Salon Partnerships
Blo Blow Dry Bar and Bare Minerals Partnered in the US and Canada
<
37
Nostalgic Makeup Palettes
Nostalgic Makeup Palettes
Urban Decay Invites Consumers to Experience its Original Naked Palette
<
36
Multifunctional Feminine Health Cosmetics
Multifunctional Feminine Health Cosmetics
This New FemiClear Product Has a Two-in-One Formulation
<
35
One-Drop Liquid Blushes
One-Drop Liquid Blushes
Hourglass' Unreal Liquid Blush Features Upcycled White Lupin Seed Extract
<
34
Ultra-Gentle Infant Cosmetics
Ultra-Gentle Infant Cosmetics
These Aveeno Baby Healthy Start Products Come in Two Options
<
33
Collaborative Date-Ready Cosmetics
Collaborative Date-Ready Cosmetics
E.l.f. Beauty Unveils the New Collaboration with Tinder
<
32
Men-Targeted Private Label Cosmetics
Men-Targeted Private Label Cosmetics
The Onoxa Men's Grooming Product Range Has a Clean Formula
<
31
Unique Cosmetics Launch Events
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
<
30
Stackable Blush Balms
Stackable Blush Balms
Nudestix's Stax All Over Blush Balm is Made for Life on the Go
<
29
Soft Glam Foundations
Soft Glam Foundations
e.l.f. Cosmetics Unveils New Satin Finish Foundation
<
28
Bark-Infused Blushes
Bark-Infused Blushes
Fenty Cheeks Suede Powder Blush Contains Magnolia Bark Extract
<
27
Summery Skincare Cosmetics
Summery Skincare Cosmetics
These New Tree Hut Products Include Fragrances and a Serum
<
26
Grocery-Themed Holiday Cosmetics
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
<
25
90s-Inspired Lip Liners
90s-Inspired Lip Liners
Mob Beauty's Smooth Precision Waterproof Lip Liner Revives an Iconic Shade
<
24
Moisturizing Total Body Deodorants
Moisturizing Total Body Deodorants
Dove Whole Body Deodorants Can Be Applied Anywhere
<
23
Jelly-Inspired Primers
Jelly-Inspired Primers
e.l.f Cosmetics Brings Back Its Limited-Edition Jelly Pop Primer
<
22
Youth Beauty Boutiques
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
<
21
Cartoon-Inspired Makeup Launches
Cartoon-Inspired Makeup Launches
Colourpop is Bringing Back Winx Club X Colourpop Collection 2.0
<
20
Non-Sticky Glowing Cosmetics
Non-Sticky Glowing Cosmetics
Maybelline Sunkisser Liquid Blush and Bronzer Creates a Natural Glow
<
19
Makeup-Inspired Music Collaborations
Makeup-Inspired Music Collaborations
e.l.f. Cosmetics Launches 'Get Ready With Me The Album'
<
18
Superfruit Plumping Lip Oils
Superfruit Plumping Lip Oils
Maracuja Juicy Plumping Lip Oils Have a Sponge-Tip Applicator
<
17
Clean Mindful Cosmetics
Clean Mindful Cosmetics
Sonela's Lip Glosses and Liquid Blushes Fortify the Mind-Skin Connection
<
16
Squeezable Dropper Bottles
Squeezable Dropper Bottles
HCP Packaging's Twist Tottle Enables One-Handed Dispensing
<
15
Interactive Cosmetics Retail Stores
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
<
14
Cartoon-Inspired Makeup Lines
Cartoon-Inspired Makeup Lines
ColourPop Teams Up with Pokémon on a New Makeup Capsule
<
13
Multi-Sensory ASMR Experiences
Multi-Sensory ASMR Experiences
Valentino Beauty's Dubai Airport Pop-Up Featured Gilded Visuals
<
12
Beauty Retailer Advent Calendars
Beauty Retailer Advent Calendars
The BEAUTY BAY Advent Calendar is Arriving Ahead of the Holidays
<
11
Restyled Cinematic Makeup Campaigns
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
<
10
High-Value Advent Calendars
High-Value Advent Calendars
The Makeup Revolution 2024 Beauty Advent Calendar is Available Now
<
9
Cosmetic-Toting Tumblers
Cosmetic-Toting Tumblers
The e.l.f. Cosmetics and Stanley Collab Introduces Lip Oil Holders
<
8
Festive Cosmetics Gift-Sets
Festive Cosmetics Gift-Sets
Winky Lux's New Holiday Gift Sets Have Great Value
<
7
Grocer-Inspired Beauty Retail Pop-Ups
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
<
6
Kid-Safe Makeup Kits
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
<
5
Ultimate Long-Lasting Lipsticks
Ultimate Long-Lasting Lipsticks
MAC Locked Kiss 24-Hour Lipsticks Do It All
<
4
Digital Cosmetics Pop-Ups
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
<
3
Soft-Pink Cosmetics Pop-Up Stores
Soft-Pink Cosmetics Pop-Up Stores
This Kylie Cosmetics Pop-Up Store Featured Bestsellers
<
2
Nostalgic Cartoon-Inspired Beauty Products
Nostalgic Cartoon-Inspired Beauty Products
Lush Debuts the Teenage Mutant Ninja Turtles Collection
<
1
Cosmetics-Themed Cookies
Cosmetics-Themed Cookies
Kylie Cosmetics x Crumbl Cookies are Exclusive to a Santa Monica Pop-Up
<