The Echo Falls 'Phone on Silent, Girls on Loud' Campaign is Cheeky
Michael Hemsworth — February 2, 2022 — Marketing
References: echofallswine & conveniencestore
The Echo Falls 'Phone on Silent, Girls on Loud' campaign is being launched by the brand in a lead up to Valentine's Day as a way to encourage consumers to celebrate Galentine's Day with their closest friends and a bottle of wine.
The campaign celebrates female friendships and will be running throughout February before returning in the summer months to encourage consumers to get together with their gal pals. The campaign will be running on major shopping center billboards across the UK as well as through advertising spots on trending podcasts.
Senior Brand Manager at Echo Falls Alexandra Chambers commented on the new Echo Falls 'Phone on Silent, Girls on Loud' campaign saying, "We’re going big with our Echo Falls activity this year, building affinity with our core audience of women aged 25-44. With Galentine’s Day around the corner, it’s the ideal opportunity to remind customers that female friendships are worth celebrating. Our portfolio of blends and varietal wines, which includes best-sellers White Zinfandel, Merlot and our Rosé blend, provides the ideal accompaniment for any get-together amongst gal pals.”
The campaign celebrates female friendships and will be running throughout February before returning in the summer months to encourage consumers to get together with their gal pals. The campaign will be running on major shopping center billboards across the UK as well as through advertising spots on trending podcasts.
Senior Brand Manager at Echo Falls Alexandra Chambers commented on the new Echo Falls 'Phone on Silent, Girls on Loud' campaign saying, "We’re going big with our Echo Falls activity this year, building affinity with our core audience of women aged 25-44. With Galentine’s Day around the corner, it’s the ideal opportunity to remind customers that female friendships are worth celebrating. Our portfolio of blends and varietal wines, which includes best-sellers White Zinfandel, Merlot and our Rosé blend, provides the ideal accompaniment for any get-together amongst gal pals.”
Trend Themes
1. Female Friendship Celebrations - Brands can create campaigns that celebrate female friendships and offer products that cater to group gatherings.
2. Galentine's Day Promotions - Businesses can create promotions and events leading up to Galentine's Day to encourage consumers to celebrate with their closest friends.
3. Podcast Advertising - Brands can target their core audience through advertising spots on trending podcasts.
Industry Implications
1. Wine and Spirits - Alcohol brands can create campaigns and products that cater to group gatherings and celebrations.
2. Advertising and Marketing - Marketing agencies can target clients who wish to create promotions and campaigns for Galentine's Day.
3. Retail and Shopping Centers - Shopping centers can offer space for billboard advertisements promoting Galentine's Day and related campaigns.
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