Whitley Neill Will Serve Drinkable Gin Mist to Celebrate World Gin Day
Justin Lam — June 8, 2018 — Lifestyle
References: theginkin & thedrinksbusiness
In celebration of World Gin Day, spirit producer Whitley Neill is testing a new drinkable gin mist at several locations across London. The drinkable mist will be distributed from a mechanical orb, designed by experimental events company Lick Me I'm Delicious and will feature a variety of gins from Whitley Neill's collection. The gins to be featured in the orbs include Whitley Neill London Dry Gin, Whitley Neill Raspberry and Whitley Neill Rhubarb and Ginger.
To create the drinkable gin mist the orbs will use ultrasonic vaporization that allows the gin to be sucked up through a straw. The vaporized gin claims to have zero-calories while still maintaining all the flavor and alcohol of the liquid form. The orbs and drinkable gin mist will only be available in three London bars but the distiller will roll out more orbs if they prove to be a hit.
Image Credit: Whitley Neill
To create the drinkable gin mist the orbs will use ultrasonic vaporization that allows the gin to be sucked up through a straw. The vaporized gin claims to have zero-calories while still maintaining all the flavor and alcohol of the liquid form. The orbs and drinkable gin mist will only be available in three London bars but the distiller will roll out more orbs if they prove to be a hit.
Image Credit: Whitley Neill
Trend Themes
1. Vaporizing Spirits - The use of ultrasonic vaporization to create drinkable mist opens up opportunities for other spirits and cocktail flavors.
2. Gin Innovation - Experimenting with new ways to consume gin, such as vaporized gin orbs, can attract gin enthusiasts and create a unique drinking experience.
3. Zero-calorie Cocktails - The development of zero-calorie alcoholic beverages like vaporized gin mist presents a disruptive innovation opportunity in the low-calorie drink industry.
Industry Implications
1. Beverage Manufacturing - Gin distillers and other beverage manufacturers can explore the use of vaporization technology to create innovative and unique drinking experiences.
2. Event Planning - The use of vaporized gin orbs and other similar concepts can be embraced by event planning companies to create memorable and interactive experiences.
3. Hospitality and Bars - Bars and restaurants can incorporate vaporization technology to offer patrons unique and novel drinking options, enhancing their dining and social experiences.
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