Gin D’Azur is Distilled in France with Locally-Sourced Ingredients
Michael Hemsworth — March 21, 2020 — Marketing
The Gin D’Azur premium spirit is a new product that aims to deliver exceptional quality and taste that's ideal for mixologists seeking a way to enhance their favorite cocktail recipes. The spirit draws its name from the Côte D’Azur region in France and is made using locally-sourced ingredients in Saint Sauvant, Cognac. The product highlights a range of botanicals including rosemary, thyme and lavender from Provence along with marjoram from the Alpes-Maritimes and finished with Menton lemon peel and salt and star anise from the Camargue region.
Maître de chai at the Saint Sauvant distillery Paul Caris boasted the release of the new Gin D’Azur premium spirit saying, "I am delighted to officially launch France’s premium gin; the finest ingredients from the iconic Côte D’Azur have been hand-picked and distilled through classical yet innovative techniques resulting in a convivial spirited gin.”
Maître de chai at the Saint Sauvant distillery Paul Caris boasted the release of the new Gin D’Azur premium spirit saying, "I am delighted to officially launch France’s premium gin; the finest ingredients from the iconic Côte D’Azur have been hand-picked and distilled through classical yet innovative techniques resulting in a convivial spirited gin.”
Trend Themes
1. Locally-sourced Spirits - The trend of using locally-sourced ingredients in spirits presents an opportunity for distilleries to create unique and authentic flavors.
2. Regional-inspired Products - Creating spirits that are inspired by specific regions, like Côte D’Azur, allows brands to tap into the trend of storytelling and offer a unique experience to consumers.
3. Botanical Infusions - The use of botanicals, such as rosemary, thyme, and lavender, in spirits opens up possibilities for innovative flavor combinations and appeals to consumers looking for natural and herbaceous profiles.
Industry Implications
1. Craft Distilleries - Craft distilleries can leverage the trend of locally-sourced spirits to differentiate themselves in the market and offer a premium and authentic product.
2. Hospitality and Mixology - The trend of regional-inspired spirits like Gin D’Azur creates an opportunity for mixologists to craft unique cocktails that highlight specific geographical flavors and stories.
3. Botanical Ingredient Suppliers - Suppliers of botanical ingredients have an opportunity to cater to the growing demand for unique and high-quality botanicals used in the production of spirits and beverages.
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