Marks & Spencer Created Pink Gin Cream for Pairing with Strawberries
Laura McQuarrie — July 2, 2019 — Lifestyle
References: marksandspencer & bustle
Eating strawberries and cream at Wimbledon is a British summertime tradition and Marks & Spencer created a lush gin cream to elevate the classic pairing. The limited-edition Pink Gin Cream is made with a base of extra-thick cream that's blended with the brand's own best-selling Think Pink Gin and raspberry for a touch of blush color. As such, the new product is said to have a light berry flavor and offer a refreshing twist on a tried-and-true treat.
Seeing as the British multinational retailer is expecting to sell 12 million individual strawberries during the two-week tournament, this gin-infused "posh cream for strawberries" offers a sweet way to tap into the popularity of pink alcohol products.
Seeing as the British multinational retailer is expecting to sell 12 million individual strawberries during the two-week tournament, this gin-infused "posh cream for strawberries" offers a sweet way to tap into the popularity of pink alcohol products.
Trend Themes
1. Pink Alcohol Products - Creating innovative alcoholic products infused with pink flavors or colors to tap into consumer interest in the trend.
2. Gourmet Food Pairings - Developing unique food products that elevate classic pairings, like gin-infused creams, to offer a refreshing and luxurious twist.
3. Limited-edition Offerings - Creating special edition products to capitalize on seasonal events or popular traditions, such as the Wimbledon tournament, to generate buzz and increase sales.
Industry Implications
1. Retail - Opportunity for retailers to expand their product offerings and attract customers by introducing innovative and trendy food and beverage products.
2. Food and Beverage - Innovation opportunities for food and beverage companies to create unique and premium products that cater to consumer demands for new taste experiences and unique pairings.
3. Hospitality and Events - Potential for hotels, restaurants, and catering businesses to incorporate exclusive and limited-edition products into their menus to enhance customer experience and drive sales during seasonal events or celebrations.
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