Gillette Launches Ad With Shaving Tips for the Groin
Tisah Tucknott — June 3, 2009 — Fashion
References: digitalbuzzblog
Gillette has created a series of body grooming videos that give men step-by-step instructions on how to shave certain areas of their body.
Whether the head, chest, back, shoulders, armpits or groin, Gillette is sure to have the shaving video for you!
Don’t like? You know you want to “trim the bush to make the tree look taller!”
Implications - Marketers and advertising agencies must prove why their clients' products are better than the competition. By releasing ad campaigns that inform the consumer, brands can position themselves as an authority within their niche. Such "useful" advertising not only educates prospective purchasers but also raises the brand's public perception, which is a plus in competitive markets.
Whether the head, chest, back, shoulders, armpits or groin, Gillette is sure to have the shaving video for you!
Don’t like? You know you want to “trim the bush to make the tree look taller!”
Implications - Marketers and advertising agencies must prove why their clients' products are better than the competition. By releasing ad campaigns that inform the consumer, brands can position themselves as an authority within their niche. Such "useful" advertising not only educates prospective purchasers but also raises the brand's public perception, which is a plus in competitive markets.
Trend Themes
1. Body Grooming Tutorials - As personal grooming becomes more important to consumers, companies can offer video tutorials to educate and position themselves as authorities within the market.
2. Niche Shaving Products - With the rise of body grooming trends, there is an opportunity for companies to create new, specialized shaving products for different areas of the body.
3. Useful Advertising Campaigns - Brands can improve their public perception and educate consumers about their products by releasing ad campaigns that offer useful tips and information.
Industry Implications
1. Personal Grooming - As consumers become more interested in personal grooming, companies within this industry can offer innovative tutorials and products to meet their needs.
2. Advertising and Marketing - Advertising and marketing agencies can suggest useful, informative ad campaigns to their clients that will increase brand perception and market share.
3. Consumer Goods - Companies within the consumer goods industry can capitalize on the body grooming trend by creating new, specialized products for different areas of the body.
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