Selfridges Unlocked Provides Access to Digital & Physical Offers
Laura McQuarrie — July 14, 2023 — Business
References: selfridges & fashionunited.uk
Selfridges Unlocked is a new membership program from the luxury retailer that takes cues from the brand's roots, when founder Harry Gordon Selfridges opened the business and began to offer keys to the first customers back in 1909 so they could feel at home. In this same vein, Unlocked Keyholders will gain access to special invitations and opportunities and a way that they can effortlessly make charity donations to Centrepoint when they shop.
This "key" can be used to unlock offers from the retailer digitally and physically, and currently, this includes access to exclusive product launches, beauty masterclasses, a swap shop, plus free UK shipping on orders over £150 and much more.
Members' key also serves as their ticket to monthly prize draws for an experiential day at Selfridges.
This "key" can be used to unlock offers from the retailer digitally and physically, and currently, this includes access to exclusive product launches, beauty masterclasses, a swap shop, plus free UK shipping on orders over £150 and much more.
Members' key also serves as their ticket to monthly prize draws for an experiential day at Selfridges.
Trend Themes
1. Phygital Membership Programs - Disruptive innovation opportunity: Expanding membership programs to combine digital and physical experiences for enhanced customer engagement and convenience.
2. Digital-physical Integration - Disruptive innovation opportunity: Integrating digital and physical experiences to create seamless and personalized customer journeys.
3. Charitable Shopping - Disruptive innovation opportunity: Incorporating charity donations into shopping experiences to drive social impact and promote customer loyalty.
Industry Implications
1. Luxury Retail - Disruptive innovation opportunity: Creating phygital membership programs in the luxury retail sector to elevate the customer experience and strengthen brand loyalty.
2. E-commerce - Disruptive innovation opportunity: Leveraging digital-physical integration in e-commerce to provide customers with seamless online and offline shopping experiences.
3. Nonprofit Sector - Disruptive innovation opportunity: Partnering with retailers to enable charitable shopping experiences, encouraging customers to make donations as part of their purchases.
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