Early Majority Launches Nine-Piece Tech Collection For Urbanites
Niko Pajkovic — April 4, 2022 — Fashion
References: earlymajority & hypebeast
Outdoor apparel label Early Majority has launched its first-ever collection, which comes in the form of a nine-piece "technical system" consisting of gender-neutral, functional garments suited to active, professional, and social endeavors.
The pieces include unique elements such as snorkel hoodies, reflective branding, built-in backpacks, and magnets for additional attachments. Moreover, the collection utilizes specialty high-tech materials and fabrics, including PERTEX Quantum, recycled ripstop, goat leather, and, in some modular pieces, denim.
According to Early Majority's founder Joy Howard, the debut collection intends to deliver “technical outerwear for all eventualities and all genders.” This unique genderless approach to outerwear is also reinstated by the brand's membership model and release programme, which provides the practical tools and resources needed to help people "Lean Out" by making "time for activity, time for activism, time for creativity.”
Image Credit: Early Majority
The pieces include unique elements such as snorkel hoodies, reflective branding, built-in backpacks, and magnets for additional attachments. Moreover, the collection utilizes specialty high-tech materials and fabrics, including PERTEX Quantum, recycled ripstop, goat leather, and, in some modular pieces, denim.
According to Early Majority's founder Joy Howard, the debut collection intends to deliver “technical outerwear for all eventualities and all genders.” This unique genderless approach to outerwear is also reinstated by the brand's membership model and release programme, which provides the practical tools and resources needed to help people "Lean Out" by making "time for activity, time for activism, time for creativity.”
Image Credit: Early Majority
Trend Themes
1. Gender-neutral Apparel - Innovation opportunity for fashion brands to provide functional and stylish gender-neutral options.
2. Technical Fabrics - Innovation opportunity for textile and apparel industries to develop better and sustainable high-tech materials.
3. Modular Design - Innovation opportunity for apparel and accessories industries to explore versatile, modular design concepts with additional attachments.
Industry Implications
1. Fashion - Opportunity for fashion brands to lead the gender-neutral fashion revolution and sustainability efforts.
2. Textile - Opportunity for textile industries to innovate with high-tech materials and sustainable practices.
3. Accessories - Opportunity for accessories industries to add value to functional and modular design concepts.
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