JUST's 'Just Power Gari' Aims to Reduce Malnutrition Across Africa
Laura McQuarrie — March 1, 2018 — Social Good
References: livekindly.co & justforall
As a producer of sustainable, plant-based products like mayonnaise, salad dressing, cookie dough and even egg replacements, JUST is now introducing a new product called 'Just Power Gari' that is both affordable and nutritious. JUST compares its Just Power Gari to oatmeal, which can be eaten for breakfast.
This new product from JUST has been made available at open-air markets in West Africa, aiming to provide people with a beneficial, nutrient-rich food that can be purchased on a budget.
Just Power Gari is locally sourced in the community, primarily from female farmers. As JUST details: "We’ve spent two years on the ground in Liberia working with the community to create a long-term solution to a broken food system." In West Africa and beyond, this product has the potential to nourish many people who lack access to affordable food.
This new product from JUST has been made available at open-air markets in West Africa, aiming to provide people with a beneficial, nutrient-rich food that can be purchased on a budget.
Just Power Gari is locally sourced in the community, primarily from female farmers. As JUST details: "We’ve spent two years on the ground in Liberia working with the community to create a long-term solution to a broken food system." In West Africa and beyond, this product has the potential to nourish many people who lack access to affordable food.
Trend Themes
1. Plant-based Protein - The rise of plant-based products like Just Power Gari provides an opportunity for innovative food companies to develop more sustainable and nutritious alternatives to animal-based protein.
2. Affordable Nutrition - The introduction of Just Power Gari highlights the growing demand for affordable and nutrient-rich food options, presenting an opportunity for businesses to develop products that cater to this market segment.
3. Community-sourced Food - The emphasis on sourcing Just Power Gari from local female farmers demonstrates the potential for community-driven initiatives in the food industry, encouraging the development of more sustainable and inclusive supply chains.
Industry Implications
1. Food - The food industry can explore the disruptive innovation potential of plant-based protein products like Just Power Gari to meet the increasing demand for sustainable and nutritious alternatives.
2. Agriculture - The agriculture industry can leverage the community-sourced food movement demonstrated by Just Power Gari to foster sustainability and support local farmers.
3. Social Impact - The social impact industry can embrace the concept of affordable nutrition and work towards creating solutions that address food insecurity and malnutrition in underserved communities.
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