From Empowering Tech Ads to Dating App Flower Collabs
Grace Mahas — March 4, 2021 — Marketing
As we draw closer to International Women's Day (which takes place annually on March 8th), brands are leveraging the opportunity to support and empower women with various International Women's Day campaigns. These range from empowering tech ads to dating app flower collaborations.
One standout from the list comes from Apple that recently launched a series of empowering initiatives. Specifically, "feature stories and highlights honor powerful female voices in the App Store and Apple TV app, on Apple Music and Apple Arcade, and in curated collections for Apple News, Apple Podcasts, Apple Books, and more."
Another notable International Women's Day campaign is the IT Cosmetics global initiative aimed at helping women in their daily lives with confidence. IT Cosmetics joined forces with global nonprofit Kiva, and together, they are inviting consumers to loan as little as $25 to women business owners. The beauty brand will match each loan (up to $100,000 U.S. dollars).
One standout from the list comes from Apple that recently launched a series of empowering initiatives. Specifically, "feature stories and highlights honor powerful female voices in the App Store and Apple TV app, on Apple Music and Apple Arcade, and in curated collections for Apple News, Apple Podcasts, Apple Books, and more."
Another notable International Women's Day campaign is the IT Cosmetics global initiative aimed at helping women in their daily lives with confidence. IT Cosmetics joined forces with global nonprofit Kiva, and together, they are inviting consumers to loan as little as $25 to women business owners. The beauty brand will match each loan (up to $100,000 U.S. dollars).
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