The 'Two Fingers Brewing Co.' Uses Beer Profits to Fund Cancer Research
Katherine Pendrill — May 28, 2015 — Social Good
References: twofingersbrewing.co & indiegogo
The 'Two Fingers Brewing Co.' is a unique craft beer company that devotes its time and money to help fund cancer research. The London-based brewers specifically focus on raising awareness about prostate cancer, which is the most common cancer among men in North America, Europe, Australia and South America. The company's motto is simple, telling its customers that "you could help mankind, just by drinking beer."
Even though fighting cancer is the main focus, the company does not skimp on the quality of its craft beer. In fact, the Two Fingers Brewing Co. is already producing an award-winning artisan golden ale called 'Aurelio,' and the sales of this particular beer has already raised over $12,000 for prostate cancer research in the UK.
However, the company is now looking to the global market. By raising funds through an Indiegogo campaign, the Two Fingers Brewing Co. is looking to help fund cancer research worldwide and eventually bring an end to the devastating disease.
Even though fighting cancer is the main focus, the company does not skimp on the quality of its craft beer. In fact, the Two Fingers Brewing Co. is already producing an award-winning artisan golden ale called 'Aurelio,' and the sales of this particular beer has already raised over $12,000 for prostate cancer research in the UK.
However, the company is now looking to the global market. By raising funds through an Indiegogo campaign, the Two Fingers Brewing Co. is looking to help fund cancer research worldwide and eventually bring an end to the devastating disease.
Trend Themes
1. Craft Beer for a Cause - Craft beer companies dedicating their profits to fund charitable causes offer disruptive innovation opportunities in the beverage industry.
2. Raising Awareness Through Beer - Using craft beer as a platform to raise awareness for specific diseases presents opportunities for disruptive innovation and social impact.
3. Global Fundraising Campaigns - Global fundraising campaigns through platforms like Indiegogo provide innovative ways for craft beer companies to reach a wider audience and increase their positive impact.
Industry Implications
1. Craft Beer - Craft beer industry can leverage the trend of charitable craft beers to create social impact and engage consumers in a meaningful way.
2. Cancer Research - Charitable craft beer companies dedicating their profits to fund cancer research provide a disruptive approach to raising funds for medical research.
3. Crowdfunding - Crowdfunding platforms like Indiegogo can be utilized by craft beer companies to raise funds for charitable causes and accelerate their impact worldwide.
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