The Blue Norther Prickly Pear Provides Breast Cancer Support
Michael Hemsworth — September 29, 2020 — Marketing
References: drinkbluenorther & foodbev
The Blue Norther Prickly Pear hard seltzer is one of the latest flavors from the Texas-based independent brand that will help to provide consumers with a premium refreshment that also goes towards supporting a social good initiative.
The seltzer has been launched in partnership with the Breast Cancer Resource Center (BCRC), which is celebrating its 25th anniversary, and is focused on providing free guidance, education and assistance to women as well as their families. A portion of every can of the hard seltzer sold will be donated to the BCRC, while a continued partnership will see a percentage of the brand's sales going towards the organization as well for the next year.
Executive Director of BCRC Ray Anne Evans praised the new Blue Norther Prickly Pear hard seltzer partnership saying, "We’re incredibly excited and thankful to team up with Blue Norther this year and, hopefully, for the years to come. Committed community partners are essential to BCRC’s operations, and like so many families, the founders of Blue Norther have their own experience with breast cancer making this partnership so meaningful.”
Image Credit: Blue Norther
The seltzer has been launched in partnership with the Breast Cancer Resource Center (BCRC), which is celebrating its 25th anniversary, and is focused on providing free guidance, education and assistance to women as well as their families. A portion of every can of the hard seltzer sold will be donated to the BCRC, while a continued partnership will see a percentage of the brand's sales going towards the organization as well for the next year.
Executive Director of BCRC Ray Anne Evans praised the new Blue Norther Prickly Pear hard seltzer partnership saying, "We’re incredibly excited and thankful to team up with Blue Norther this year and, hopefully, for the years to come. Committed community partners are essential to BCRC’s operations, and like so many families, the founders of Blue Norther have their own experience with breast cancer making this partnership so meaningful.”
Image Credit: Blue Norther
Trend Themes
1. Social Good Beverages - Companies can develop social good initiatives to differentiate their products and attract socially conscious consumers.
2. Cause Marketing Partnerships - Collaborating with charitable organizations can be a powerful tool to create social impact while generating revenue.
3. Charitable Donations Programs - Implementing charitable donation programs can help companies to give back to their communities and improve their brand image.
Industry Implications
1. Alcoholic Beverages - Alcohol companies can create social good initiatives like Blue Norther Prickly Pear and differentiate their brand while giving back.
2. Non-profit Organizations - Non-profit organizations can partner with brands to generate revenue while raising awareness for their cause.
3. Brand Marketing - Brands can implement cause marketing partnerships as part of their marketing strategy to build a positive brand image and attract socially conscious consumers.
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