Camden Town Brewery is Giving Back with its new Heroes Beer
Grace Mahas — April 30, 2020 — Social Good
References: camdentownbrewery & thedrum
Camden Town Brewery recently rebranded its classic Camden Hells lager to the new Camden Heroes, a charitable beer that gives back to the healthcare workers during these challenging and uncertain times. The charitable beer branded cans feature a blue and silver colorway, with the word 'HEROES' at the forefront in thick 3-D lettering and a small square below stating "Thank You Lager."
All the sales from the Camden Heroes beer will be donated to charities supporting healthcare workers and all NHS workers will be able to receive a free six-pack of the new beer by signing up to the Camden Web Shop and using their NHS email address with the code ‘HEROESFORHEROES’ at checkout.
Image Credit: Camden Town Brewery
All the sales from the Camden Heroes beer will be donated to charities supporting healthcare workers and all NHS workers will be able to receive a free six-pack of the new beer by signing up to the Camden Web Shop and using their NHS email address with the code ‘HEROESFORHEROES’ at checkout.
Image Credit: Camden Town Brewery
Trend Themes
1. Charitable Beer-branding - Opportunity for breweries to engage in charitable initiatives through beer branding, creating a positive impact on society while promoting their products.
2. Supporting Healthcare Workers - Growth in initiatives that involve donating proceeds to support healthcare workers, recognizing their efforts and providing tangible assistance in challenging times.
3. NHS Collaboration - Increased collaboration between breweries and the National Health Service (NHS), leveraging their platforms to show appreciation for NHS workers and offer exclusive benefits.
Industry Implications
1. Craft Beer - Craft breweries can leverage charitable beer branding initiatives to differentiate their products and attract socially-conscious consumers.
2. Nonprofit/charitable Organizations - Opportunity for charities and nonprofits to collaborate with breweries on branded beer initiatives, creating mutually beneficial partnerships and fundraising opportunities.
3. Healthcare - Hospitals, healthcare organizations, and medical institutions can explore collaborations with breweries to raise funds and enhance community support for healthcare workers.
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