The Fujifilm X100 Commercial Takes You on a Journey
Leslie Chen — June 8, 2011 — Marketing
If you love watching advertisements purely for their artistic value, then you will have this Fujifilm X100 commercial playing on repeat. With its monochromatic palette and quick sharp-to-soft focusing, the commercial is filled with subtle elements that will pull you in.
The Fujifilm X100 commercial is more a gallery than an advertisement trying to sell you something. Illustrating the inspiration of a number of famous Japanese photographers like Daido Moriyama and Nobuyoshi Araki, the video is filled with haunting images. It feels as if the camera is taking you on a journey across the city; showing the grittier sides you would normally ignore.
Take a look at the Fujifilm X100 commercial and its stunning images may just play on repeat in your mind.
Implications - Corporations or brands that can create visually arresting advertisements can benefit by drawing a consumer's attention without presenting the typical sales spiel associated with advertising. By connecting with the consumer on an emotional (not commercial) level, these corporations and brands can capitalize on a consumer's goodwill and genuine interest in the ad.
The Fujifilm X100 commercial is more a gallery than an advertisement trying to sell you something. Illustrating the inspiration of a number of famous Japanese photographers like Daido Moriyama and Nobuyoshi Araki, the video is filled with haunting images. It feels as if the camera is taking you on a journey across the city; showing the grittier sides you would normally ignore.
Take a look at the Fujifilm X100 commercial and its stunning images may just play on repeat in your mind.
Implications - Corporations or brands that can create visually arresting advertisements can benefit by drawing a consumer's attention without presenting the typical sales spiel associated with advertising. By connecting with the consumer on an emotional (not commercial) level, these corporations and brands can capitalize on a consumer's goodwill and genuine interest in the ad.
Trend Themes
1. Visually Arresting Advertisements - Creating visually arresting advertisements can draw consumers' attention without relying on traditional sales tactics, allowing corporations and brands to connect with consumers on an emotional level.
2. Monochromatic Palette - Using a monochromatic palette in advertisements can create a striking visual style that captivates viewers and enhances the artistic value of the ad.
3. Haunting Imagery - Incorporating haunting imagery in advertisements can evoke strong emotions and leave a lasting impression on viewers, making the ad more memorable and impactful.
Industry Implications
1. Photography - The photography industry can benefit from incorporating visually arresting advertisements that showcase the artistic capabilities of different camera models.
2. Advertising - The advertising industry can explore the use of monochromatic palettes and haunting imagery to create unique and captivating advertisements that stand out from the competition.
3. Consumer Goods - Consumer goods brands can leverage visually arresting advertisements with striking imagery to establish an emotional connection with consumers, driving brand loyalty and increasing sales.
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