Canon Released a Commercial for Its New Era of Camera Technology
Bryce Mason — May 12, 2022 — Lifestyle
References: thedrum
Canon has recently released a commercial to kick off its new era of camera technology. The 'Never Break Your Flow' teaser is inspired by the growing content creator community.
This high-quality short film captures an intense streetball game. The camera's new equipment is shown through the fast-paced movements filmed by a creator who never breaks her' flow.' She can capture close-up photos of shots and slam dunks without interrupting play.
Over the last few months, streetball content creators have gone viral. Canadian K Showtime has made a name for himself in this category. He was recently invited by Drake to attend a Raptors game and is currently on tour around North America shooting different content.
"Canon's advanced 'R System' technology allows modern content creators to enter their flow state. That instinctive state of action where things move seamlessly, creator and camera shooting as one," said Monty Verdi, executive creative director at VCCP London.
Image Credit: Canon
This high-quality short film captures an intense streetball game. The camera's new equipment is shown through the fast-paced movements filmed by a creator who never breaks her' flow.' She can capture close-up photos of shots and slam dunks without interrupting play.
Over the last few months, streetball content creators have gone viral. Canadian K Showtime has made a name for himself in this category. He was recently invited by Drake to attend a Raptors game and is currently on tour around North America shooting different content.
"Canon's advanced 'R System' technology allows modern content creators to enter their flow state. That instinctive state of action where things move seamlessly, creator and camera shooting as one," said Monty Verdi, executive creative director at VCCP London.
Image Credit: Canon
Trend Themes
1. Content-creator Cameras - Canon's new era of camera technology is focused on content creators, presenting a disruptive innovation opportunity for camera manufacturers to become more content-creator centric.
2. Flow State Technology - Canon's 'R System' technology allows creators to seamlessly enter their flow state, indicating a disruptive innovation opportunity for tools that enhance human productivity and focus.
3. Streetball Content Creator Virality - The recent viral success of streetball content creators presents a disruptive innovation opportunity for businesses that specialize in sports and content, to tap into this trend and collaborate with influencers.
Industry Implications
1. Camera Manufacturing - Canon's new technology release presents a disruptive opportunity for the camera manufacturing industry to create photography equipment that aligns with the needs of content creators.
2. Productivity Tools - Canon's 'R System' technology presents a disruptive innovation opportunity for the productivity tools market to enhance the human experience and help people get into flow states that enhance creativity and productivity.
3. Sports and Content Collaboration - The viral streetball content creator trend opens a disruptive innovation opportunity for the collaboration between sports brands and content creators, creating brand partnerships and collaboration opportunities.
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