The Fruit Box Design for Face De Mela is Presented Like a Candy Apple
Laura McQuarrie — September 5, 2014 — Lifestyle
References: behance.net
Face de Mela (Apple Faces) is a fun fruit box design by Ambra Farris that encourages snacking on a plain apple the same way you would a candy apple. On each of the boxes is the face of real and fictional characters like Snow White, the Evil Queen, Eve (of Adam and Eve) or Isaac Newton who have some tie to apples.
Since eating an apple can be messy, this design includes a stick so that eating an apple on the go is like eating a candy apple, without all of that extra sugary coating on it. The playful boxes turn the packaging into collectible boxes, encouraging consumers to acquire each one. This might not be something that you'd typically buy at the supermarket, but these would make fantastic things to snack on or buy as gifts from a theme park or festival.
Since eating an apple can be messy, this design includes a stick so that eating an apple on the go is like eating a candy apple, without all of that extra sugary coating on it. The playful boxes turn the packaging into collectible boxes, encouraging consumers to acquire each one. This might not be something that you'd typically buy at the supermarket, but these would make fantastic things to snack on or buy as gifts from a theme park or festival.
Trend Themes
1. Personalized Fruit Packaging - Opportunity for companies to create more engaging fruit boxes designs that incorporate personalized characters and features.
2. Convenience Packaging - Opportunity for packaging companies to innovate the packaging of fruits and other foods for better portability and convenience.
3. Collectible Food Packaging - Opportunity for companies to create collectible packaging that enhances the consumer experience and encourages brand loyalty.
Industry Implications
1. Food and Beverage Packaging - Opportunity for package designers to create more innovative and creative packaging solutions for food and beverage products.
2. Entertainment Industry - Opportunity for theme park and festival organizers to enhance the consumer experience by offering unique, engaging and collectible food packages.
3. Fast Food Industry - Opportunity for fast food outlets to create unique and personalized packaging solutions that enhance brand visibility and promote brand loyalty.
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