CRAVE Commiserates with People in Lockdown Who've Encountered Frozen Screens
Laura McQuarrie — March 15, 2021 — Lifestyle
References: frozenscreenface & newswire
Since this time last year, people have experienced plenty of video call mishaps, technology troubles and frozen screens thanks to working remotely and participating in more video calls than usual. To mark 365 days of "frozen screen face" endured by Canadians, CRAVE is giving people the chance to claim one of 365 free CRAVE Frozen Meals.
For a limited time this month, Canadians are invited to share their frozen screen face, since March means that it's the one-year anniversary of lockdown. Brian Neumann, Senior Manager, Brand Build & Innovation, Kraft Heinz Canada, says, "The campaign, like our CRAVE Frozen Meals, sets out to prove being frozen isn't always a bad thing," and it taps into a culturally relevant pain point for many.
For a limited time this month, Canadians are invited to share their frozen screen face, since March means that it's the one-year anniversary of lockdown. Brian Neumann, Senior Manager, Brand Build & Innovation, Kraft Heinz Canada, says, "The campaign, like our CRAVE Frozen Meals, sets out to prove being frozen isn't always a bad thing," and it taps into a culturally relevant pain point for many.
Trend Themes
1. Frozen Meal Marketing - Capitalizing on the trend of people relying on convenience food during lockdown to promote frozen meals as a viable alternative.
2. Virtual Event Promotions - Using virtual events to promote products and services tailored to people who work from home.
3. Humorous Marketing Campaigns - Creating humorous marketing campaigns that tap into shared cultural experiences like lockdown to engage customers.
Industry Implications
1. Food and Beverage Industry - Opportunities include innovating new meal options that cater to people working from home, as well as developing marketing strategies that focus on convenience and ease of use.
2. Technology Industry - Opportunities include scaling up video conferencing platforms and developing new virtual events platforms to tap into the growing trend of remote work and virtual gatherings.
3. Marketing Industry - Opportunities include creating innovative marketing campaigns that tap into shared cultural experiences and pain points to engage customers and build brand loyalty.
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