Bolthouse Farms Ensures Fans Don't Get "Caught Naked" in 2021
Grace Mahas — January 14, 2021 — Marketing
Bolthouse Farms is offering free, nationwide delivery of smoothies and swag to help ensures its fans don't get "caught naked." From Zoom calls to screen shares to forgetting to wear your mask, the brand proposes that 2020 was the year of getting "caught naked" and it's helping to put an end to it.
From now until Friday, 1/15, fans can take advantage of the free delivery of 7 bottled smoothies and exclusive swag by direct messaging Botlehouse Farms on Instagram, telling the brand a time they were "caught naked" in 2020. Bolthouse Farms will send fans who participate "delicious beverages to help you cover up because you should never get naked, and always get #bolthousefarms!"
Image Credit: Bolthouse Farms
From now until Friday, 1/15, fans can take advantage of the free delivery of 7 bottled smoothies and exclusive swag by direct messaging Botlehouse Farms on Instagram, telling the brand a time they were "caught naked" in 2020. Bolthouse Farms will send fans who participate "delicious beverages to help you cover up because you should never get naked, and always get #bolthousefarms!"
Image Credit: Bolthouse Farms
Trend Themes
1. Delivery of Products and Swag - Bolthouse Farms is ensuring smoothie lovers do not get caught naked while also delivering swag to their doors, which presents an opportunity for companies to incorporate free delivery of their products during the pandemic period to increase customer retention.
2. Social Media Engagement - Direct messaging through social media is proves to be a viable marketing strategy for brands in the pandemic, as Bolthouse Farms is utilizing Instagram to encourage its fans to participate in its smoothie swag promotion. Businesses can leverage social media platforms to connect with new and existing customers to generate user-generated content that promotes their products/service.
3. Brand Personalization Marketing - Bolthouse Farms came up with a quirky promotional strategy by proposing the idea that 2020 was the year of getting caught naked and developing a promotion around it, which could inspire similar innovative advertising techniques by companies to personalize their brand, increase their visibility and engagement with customers.
Industry Implications
1. Food and Beverage Industry - Bolthouse Farms operates in the food and beverage industry and has innovatively taken advantage of social media channels to award their customers with free delivery and swag, which creates a disruption opportunity for other companies in the industry to learn from the promotion and adopt similar strategies amid the pandemic.
2. E-commerce Industry - Promoting through social media channels and encouraging direct messaging for delivery requests of products is an innovative strategy. Brands in the e-commerce industry can take advantage of direct messaging platforms on social media such as Instagram, Facebook and Twitter to receive orders and respond to comments and inquiries to increase sales.
3. Digital Marketing Industry - The smoothie swag promotion by Bolthouse Farms on Instagram can be attributed to the digital marketing industry. Brands that align their marketing strategies with the latest social trends have higher chances of profitability of their ventures. Thus, digital marketing strategies offer innovative opportunities to brands to promote their products.
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