The Arla Organic Free-Range Milk is a More Natural Alternative
Michael Hemsworth — July 6, 2017 — Lifestyle
References: foodbev
The Arla Organic Free-Range Milk has been given a rebranding in order to more explicitly convey the quality nature of the product to consumers to help garner new interest in the dairy product.
Concerns over sustainability and dietary preferences are shifting some consumers away from dairy products, which has encouraged many brands to offer different options that are more in-line with changing preferences. The Arla milk seen here is an example of this with a branding that more explicitly highlights the organic label along with the free-range nature to help catch the attention of grocery shoppers.
The new Arla Organic Free-Range Milk branding does away with claims regarding sustainability and health to make it more straightforward in response to concerns over the brand's previous marketing campaign for the new product.
Concerns over sustainability and dietary preferences are shifting some consumers away from dairy products, which has encouraged many brands to offer different options that are more in-line with changing preferences. The Arla milk seen here is an example of this with a branding that more explicitly highlights the organic label along with the free-range nature to help catch the attention of grocery shoppers.
The new Arla Organic Free-Range Milk branding does away with claims regarding sustainability and health to make it more straightforward in response to concerns over the brand's previous marketing campaign for the new product.
Trend Themes
1. Sustainability-focused Dairy Alternatives - Brands are offering dairy alternatives that align with changing consumer preferences, emphasizing sustainability and dietary concerns.
2. Transparent Organic Labels - Brands are taking a more straightforward approach to highlighting organic labels to appeal to eco-conscious consumers.
3. Rebranding for Consumer Appeal - Brands are rebranding their products to better convey their quality and attract new interest from consumers.
Industry Implications
1. Dairy Alternatives - The dairy alternatives industry is experiencing growth as consumers shift away from traditional dairy products in favor of more sustainable options.
2. Organic Food - The organic food industry has opportunities for innovation in transparent labeling and messaging to meet the changing demands of eco-conscious consumers.
3. Marketing and Advertising - The marketing and advertising industry can help brands successfully rebrand their products to resonate with consumers and generate new interest in the market.
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