The Califia Simple & Organic Range Has Two New Products
Michael Hemsworth — July 13, 2024 — Lifestyle
References: califiafarms & refrigeratedfrozenfood
The Califia Simple & Organic range has been expanded by the brand to provide consumers with two new options perfect for use in their favorite recipes, coffees and more.
The products include the Organic Coconutmilk and Organic Vanilla Almondmilk, which are both characterized by their plant-based formulation that's also USDA Certified Organic. The alt milks are made with simple ingredients and maintain a free-from recipe that has no oils or gums in the mix. The plant-based milks come in 48-ounce multi-serve bottles to ensure it's always on hand when needed.
Chief Marketing Officer Suzanna Ginestro spoke on the new additions to the Califia Simple & Organic range saying, "Since launching our Simple & Organic line of almond milk, oat milk and creamers, it’s clear that consumers value having the option of plant-based products that are made with simple, clean ingredients with no gums or oils. Our new Organic Vanilla Almondmilk and Organic Coconutmilk follow this trend, while offering delicious, new varieties to try.
Image Credit: Califia Farms
The products include the Organic Coconutmilk and Organic Vanilla Almondmilk, which are both characterized by their plant-based formulation that's also USDA Certified Organic. The alt milks are made with simple ingredients and maintain a free-from recipe that has no oils or gums in the mix. The plant-based milks come in 48-ounce multi-serve bottles to ensure it's always on hand when needed.
Chief Marketing Officer Suzanna Ginestro spoke on the new additions to the Califia Simple & Organic range saying, "Since launching our Simple & Organic line of almond milk, oat milk and creamers, it’s clear that consumers value having the option of plant-based products that are made with simple, clean ingredients with no gums or oils. Our new Organic Vanilla Almondmilk and Organic Coconutmilk follow this trend, while offering delicious, new varieties to try.
Image Credit: Califia Farms
Trend Themes
1. Certified Organic Products - Rising consumer demand for USDA Certified Organic products opens up opportunities for brands to emphasize clean and transparent product ingredients.
2. Free-from Formulations - The shift towards free-from formulations with no oils or gums showcases a niche market for allergy-friendly and health-conscious foods.
3. Plant-based Innovation - The introduction of diverse plant-based milk alternatives highlights the growing trend of plant-based innovation aimed at creating sustainable and varied dietary options.
Industry Implications
1. Organic Food Production - The focus on USDA Certified Organic products illustrates the booming trend within the Organic Food Production industry to maintain clean and simple ingredient lists.
2. Alternative Dairy Products - Plant-based milk alternatives such as almondmilk and coconutmilk signify a lucrative opportunity in the Alternative Dairy Products industry for diverse and flavorful options.
3. Health and Wellness Foods - Free-from formulations are aligning closely with the Health and Wellness Foods industry as consumers increasingly seek foods that avoid unnecessary additives.
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