'Panera Bread' Gives New Subscribers Free Coffee Until 2022
Colin Smith — November 27, 2021 — Lifestyle
References: panera & qsrmagazine
Panera Bread, the North American QSR chain famous for its pastries and coffees, is hosting a free coffee promotion to celebrate the end of 2021. Panera has two subscription services, 'MyPanera' and 'MyPanera+.' The latter is a paid subscription that costs $8.99 per month but awards members with one free coffee, tea, or iced coffee every two hours.
Until the end of 2021, new subscribers for MyPanera+ will receive their first month free, allowing consumers to enjoy a full month of free coffee. On top of this, MyPanera+ subscribers have the option of receiving free recipe books, invitations to tastings and special events, and occasional free food items.
As of January 2022, the subscription will return to its regular price.
Image Credit: Jonathan Weiss, Shutterstock
Until the end of 2021, new subscribers for MyPanera+ will receive their first month free, allowing consumers to enjoy a full month of free coffee. On top of this, MyPanera+ subscribers have the option of receiving free recipe books, invitations to tastings and special events, and occasional free food items.
As of January 2022, the subscription will return to its regular price.
Image Credit: Jonathan Weiss, Shutterstock
Trend Themes
1. Subscription Service Promotions - Businesses can offer special promotions to attract new subscribers to their services and increase loyalty.
2. Free Product Incentives - Offering free samples or products can attract new customers, increase brand awareness, and promote loyalty.
3. Customizable Subscription Benefits - Providing customizable subscription benefits can increase the value and attractiveness of a service for potential subscribers.
Industry Implications
1. QSR Chains - Quick Service Restaurant chains can offer subscription services featuring free coffee, pastries, or other food items to increase customer loyalty.
2. Online Retail - Online retailers can offer subscription services featuring free samples, product discounts, and exclusive offers to attract new customers and retain old ones.
3. Streaming Services - Streaming services can offer customizable subscription benefits featuring access to exclusive content, early releases, and other perks to attract more subscribers.
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