Dunkin' Claims National Coffee Day as National National Dunkin’ Day
Ellen Smith — September 25, 2020 — Marketing
References: dunkindonuts & adweek
September 29th is National Coffee Day, and iconic American fast food chain Dunkin' is celebrating by giving out free brews. This promotion aims to celebrate its consumers with what's being described as a beverage-first approach.
In an official statement, Drayton Martin, VP of brand stewardship at Dunkin’ said “We’re declaring National Coffee Day as National Dunkin’ Day to highlight how much our coffee means to people, and create an opportunity to raise a cup to everyone across the entire country who understands and appreciates how important that daily cup of Dunkin’ can be to keep running.”
The promotion is only available in-store or at drive thrus at select locations and doesn't apply to the brand's Nitro cold brew and cold brew.
Image Credit: Kacy Burdette
In an official statement, Drayton Martin, VP of brand stewardship at Dunkin’ said “We’re declaring National Coffee Day as National Dunkin’ Day to highlight how much our coffee means to people, and create an opportunity to raise a cup to everyone across the entire country who understands and appreciates how important that daily cup of Dunkin’ can be to keep running.”
The promotion is only available in-store or at drive thrus at select locations and doesn't apply to the brand's Nitro cold brew and cold brew.
Image Credit: Kacy Burdette
Trend Themes
1. Beverage-first Approach - Opportunity to develop innovative beverage-focused promotions and marketing strategies.
2. National Holiday Takeovers - Opportunity for brands to claim national holidays and create unique celebrations for their customers.
3. Experiential Marketing - Opportunity to create memorable in-store experiences that engage and delight customers.
Industry Implications
1. Fast Food Chains - Opportunity for fast food chains to develop their own holiday promotions and drive customer engagement.
2. Beverage Industry - Opportunity to create unique and appealing beverage offerings and capitalize on national holiday celebrations.
3. Marketing and Advertising - Opportunity for marketing and advertising companies to create innovative campaigns and experiential activations for brands.
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