The Frankford Candy Kraft Macaroni & Cheese Gummies are Recognizable
Michael Hemsworth — May 14, 2022 — Marketing
References: frankfordcandy & drugstorenews
The Frankford Candy Kraft Macaroni & Cheese Gummies are a themed candy product that, upon first glance, might appeal to consumers with a penchant for the classic noodle dish. The gummies come packaged in a box that looks just like the Kraft Macaroni & Cheese box, but is accented with a small see-through window in the front to let shoppers know it's not actually pasta inside. The gummies themselves have an elbow macaroni-shaped format with a subtle citrus flavor that perfectly matches the orange color.
The Frankford Candy Kraft Macaroni & Cheese Gummies are a playful candy that's perfect for kids and adults alike, and ideal for sharing on social media thanks to the illusory appeal of the product.
The Frankford Candy Kraft Macaroni & Cheese Gummies are a playful candy that's perfect for kids and adults alike, and ideal for sharing on social media thanks to the illusory appeal of the product.
Trend Themes
1. Themed Candy Products - As themed candy products gain popularity among consumers, companies can create playful and innovative products to meet this demand.
2. Illusory Food Products - Creating food products that are visually similar to popular dishes, but in fact are something else entirely, can lead to new product categories and unique experiences for consumers.
3. Unconventional Flavors - As consumers continue to seek out unique and unexpected flavor experiences, companies can capitalize on this trend by introducing unconventional flavors to their products.
Industry Implications
1. Confectionery Industry - The confectionery industry can leverage themed candy products to create new and innovative products that appeal to consumers' love of playful and creative experiences.
2. Food and Beverage Industry - As companies continue to experiment with unconventional flavors and ingredients, the food and beverage industry can create new and exciting products that capture consumers' interest.
3. Social Media Industry - As visually appealing and illusory food products gain popularity on social media platforms like Instagram, companies can leverage this trend to create products that are shareable and unique.
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