These Fortune Deli Ads Market More than Cafe Drinks
Amelia Roblin — July 29, 2011 — Lifestyle
References: originbeanstalk & adsoftheworld
Cafe culture attracts a certain type of person, and in attempt to broaden the target consumer base, these Fortune Deli ads aim for a slightly divergent demographic. Although the people who visit fast food joints sometimes have a great appreciation for the flavors of cappuccinos and espressos, the Origin Beanstalk advertising agency of Mumbai, India, looks to entice the former end of the spectrum.
To communicate the nature of this “café with a twist,” a hamburger and a muffin have been molded to form the shape of coffee cups. The company wishes to demonstrate the sheer range options this bistro has available, even offering something for lovers of salty, fatty and sweet foods. In these Fortune Deli ads, sandwiches and snacks are served up as sides with your java, as if one’s requested cream, milk or sugar.
To communicate the nature of this “café with a twist,” a hamburger and a muffin have been molded to form the shape of coffee cups. The company wishes to demonstrate the sheer range options this bistro has available, even offering something for lovers of salty, fatty and sweet foods. In these Fortune Deli ads, sandwiches and snacks are served up as sides with your java, as if one’s requested cream, milk or sugar.
Trend Themes
1. Diversifying Demographics in Fast Food - Fast food restaurants are aiming to attract a more diverse customer base to broaden their revenue streams beyond their traditional customer.
2. Merging Menu Items in Food Advertising - Food advertisements are combining menu items in creative ways to showcase the variety of foods available and attract more customers.
3. Enhancing Cafe Experience with Unique Spins on Menu Items - Cafes are innovating by offering unique menu items that cater to different taste preferences and enhance the overall customer experience.
Industry Implications
1. Fast Food Industry - Fast food companies can appeal to new customer segments by diversifying their menus and offering unique combinations of traditional menu items.
2. Food Advertising Industry - Food advertising agencies can help their clients attract more customers by creating innovative campaigns that showcase the variety of foods available and appeal to diverse taste preferences.
3. Cafe Industry - Cafes can differentiate themselves by offering unique twists on traditional menu items that cater to different taste preferences and enhance the overall cafe experience for customers.
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