This Ad for Kohl's Uses Voice-Overs of Oscar-Winning Acceptance Speeches
Ady Floyd — March 1, 2016 — Pop Culture
References: adweek
These humorous ads for Kohl’s superstore use dubbed voice-overs of past Oscar-winning speeches. The team at 'Anomaly and Huge' created the commercials, which take up 30 to 60 seconds of time.
The commercials focus on average families and friends making acceptance speeches for ordinary occurrences. For example, one of the ads for Kohl's showcases siblings getting a ride to school from their mom. The brother, who is sitting in the back courteously insists that his sister sits in the front seat. Filled with excitement, and acting as if she just won an Oscar, the commercial plays a dubbed version of "Whoopi Goldberg in 1990, accepting her Best Supporting Actress award for Ghost."
These comical ads promote Kohl’s through clever voice-overs and make the brand's message both memorable and relatable.
The commercials focus on average families and friends making acceptance speeches for ordinary occurrences. For example, one of the ads for Kohl's showcases siblings getting a ride to school from their mom. The brother, who is sitting in the back courteously insists that his sister sits in the front seat. Filled with excitement, and acting as if she just won an Oscar, the commercial plays a dubbed version of "Whoopi Goldberg in 1990, accepting her Best Supporting Actress award for Ghost."
These comical ads promote Kohl’s through clever voice-overs and make the brand's message both memorable and relatable.
Trend Themes
1. Humorous Voice-over Ads - Using dubbed voice-overs of famous acceptance speeches in commercials creates a humorous and memorable advertising approach.
2. Incorporating Average Families in Ads - Featuring ordinary individuals making acceptance speeches for everyday situations adds relatability and authenticity to advertising campaigns.
3. Memorable and Relatable Brand Messaging - Using clever voice-overs in commercials helps brands like Kohl's create memorable and relatable messages that resonate with consumers.
Industry Implications
1. Retail - Retailers, such as Kohl's, can benefit from incorporating humorous voice-overs of famous acceptance speeches to create engaging and memorable advertisements.
2. Advertising - The use of dubbed voice-overs in advertising campaigns provides a disruptive innovation opportunity to deliver impactful and entertaining brand messaging.
3. Entertainment - Incorporating comedic voice-overs from memorable acceptance speeches in commercials brings elements of entertainment to brand advertising strategies.
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