Kroger and Vibonomics Created Targeted Audio Ads for Retail Locations
Daniel Johnson — July 13, 2020 — Marketing
References: kroger & marketingdive
Kroger is releasing in-store targeted audio ads, through a partnership with Vibenomics. The partnership will take effect on July 20th and it will be operated by the Kroger data analytic division, 84.51°. The in-store audio ads will be played on private audio networks and will be used at over 2,300 different Kroger locations.
Kroger does not have the capability to customize ads for each individual, and instead audio ads will be altered based on local events, like the weather.
In-store targeted audio ads have the ability to drive sales, as the content can encourage customers who are already in the store to buy products they may not have otherwise purchased.
Before the year 2021 Vibenomics believes its technology will be integrated into 8,000 retail locations.
Image Credit: Kroger
Kroger does not have the capability to customize ads for each individual, and instead audio ads will be altered based on local events, like the weather.
In-store targeted audio ads have the ability to drive sales, as the content can encourage customers who are already in the store to buy products they may not have otherwise purchased.
Before the year 2021 Vibenomics believes its technology will be integrated into 8,000 retail locations.
Image Credit: Kroger
Trend Themes
1. In-store Targeted Audio Ads - The use of targeted audio ads in retail locations to drive sales by encouraging impulse purchases.
2. Customized Audio Ads - The implementation of technology to personalize audio ads based on local events, such as weather, for a more tailored shopping experience.
3. Expansion of Audio Ad Technology - The integration of Vibenomics' technology into a larger number of retail locations to reach a wider audience with audio advertisements.
Industry Implications
1. Retail - The retail industry can take advantage of in-store targeted audio ads to increase sales and enhance the shopping experience.
2. Advertising - The advertising industry can innovate by developing personalized audio ad strategies that leverage local events to capture consumer attention.
3. Technology - The technology industry can explore opportunities in developing and expanding audio ad platforms and tools for businesses to reach their target audience effectively.
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