With Flush to Paradise, Henkel Shows How Easy Clean Can Be
Laura McQuarrie — March 25, 2014 — Marketing
References: flushtoparadise & brandingmagazine
The 'Flush to Paradise' ad for Henkel is a funny prankvertisement that set up an oasis amidst a public restroom, where there were actually people singing about the joys of having a clean toilet.
After entering a fake washroom, the isolated women were instructed to "flush before using" the toilet. Upon doing so, the walls and ceiling of the room moved away, revealing a lush garden of paradise, complete with incredibly handsome men of the Balls Dream Band who were actually singing about the properties of the toilet cleaner.
Although it's indisputable that it's good to have a clean toilet, this campaign from the Shackleton agency goes above and beyond making its point hit home and it does it quite well with a sense of humor too.
After entering a fake washroom, the isolated women were instructed to "flush before using" the toilet. Upon doing so, the walls and ceiling of the room moved away, revealing a lush garden of paradise, complete with incredibly handsome men of the Balls Dream Band who were actually singing about the properties of the toilet cleaner.
Although it's indisputable that it's good to have a clean toilet, this campaign from the Shackleton agency goes above and beyond making its point hit home and it does it quite well with a sense of humor too.
Trend Themes
1. Prankvertisements - The use of humor and deception in advertising to capture consumers' attention and promote a product or service.
2. Experiential Marketing - Creating a memorable and immersive brand experience for consumers through interactive, real-life scenarios.
3. Eco-friendly Cleaning Products - The increasing demand for cleaning products that are effective and environmentally sustainable, creating opportunities for new eco-friendly innovations.
Industry Implications
1. Advertising - Prankvertisements are disruptive innovations in the advertising industry, challenging traditional forms of promotion and capturing viewers' attention using humor and creativity.
2. Event Planning - Experiential marketing is revolutionizing event planning by creating immersive brand experiences that engage consumers on a personal level and leave a lasting impression.
3. Cleaning Products - The rise of eco-friendly cleaning products is an opportunity for companies to differentiate themselves in the market and create new, sustainable solutions for consumers who value environmentally conscious options.
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