The Florence by Mills Groovy Glow Set is the Perfect Holiday Kit
Jana Pijak — December 19, 2022 — Fashion
References: florencebymills
The Florence by Mills Groovy Glow Set is the perfect last-minute gift for skincare fans and features the brand's best-selling products in one bundle. The clean beauty and makeup brand was founded by Stranger Things star MIllie Bobby Brown who wanted to create products that promote inclusivity, self-expression and sustainability.
The set includes the Clean Magic Face Wash, the Spotlight Toner Series Episode 1: Brighten Up, the Up in the Clouds Facial Moisturizer, and the Floating Under the Eyes Depuffing Eye Gels. While the Clean Magic Face Wash provides a deep clean while rejuvenating the skin, the Spotlight Toner Series Episode 1: Brighten up evens out skin tone and leaves the skin with a healthy glow. The Up in the Clouds Facial Moisturizer is step 3 in the Florence by Mills skincare routine and works to hydrate and soften skin. The Groovy Glow Set's depuffing eye gels work to revive tired eyes and are the perfect last step to the kit's easy-to-follow skincare regimen.
Priced at $38, the Groovy Glow Set is now available at Florence by Mills retailers and on the brand's website.
The set includes the Clean Magic Face Wash, the Spotlight Toner Series Episode 1: Brighten Up, the Up in the Clouds Facial Moisturizer, and the Floating Under the Eyes Depuffing Eye Gels. While the Clean Magic Face Wash provides a deep clean while rejuvenating the skin, the Spotlight Toner Series Episode 1: Brighten up evens out skin tone and leaves the skin with a healthy glow. The Up in the Clouds Facial Moisturizer is step 3 in the Florence by Mills skincare routine and works to hydrate and soften skin. The Groovy Glow Set's depuffing eye gels work to revive tired eyes and are the perfect last step to the kit's easy-to-follow skincare regimen.
Priced at $38, the Groovy Glow Set is now available at Florence by Mills retailers and on the brand's website.
Trend Themes
1. Clean Beauty Kits - The rise of clean beauty brands creates an opportunity for businesses to offer starter kits and bundles that promote a full skincare routine using natural and sustainable ingredients.
2. Inclusivity & Self-expression in Beauty - Brands that focus on inclusivity and self-expression in their branding and product offerings can engage with younger, socially conscious consumers and create a disruptive approach to beauty.
3. Depuffing Skincare Innovations - Developing new, effective and eco-friendly solutions for under-eye puffiness and dark circles can disrupt the skincare industry and capture the attention of consumers looking for targeted and easy-to-use products.
Industry Implications
1. Beauty and Personal Care - Brands can offer full skincare routine kits and bundles that cater to a growing demand for natural, clean and sustainable beauty products.
2. Entertainment and Celebrity Endorsement - Celebrities can leverage their personal brand and social media influence to launch beauty and skincare brands that resonate with younger generations looking for more socially responsible products.
3. Natural Health and Wellness - Developing innovative, natural and eco-friendly solutions to skincare problems such as puffiness and fatigue can tap into the wellness industry and create new market opportunities.
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