Carnivale by Brown Girl Jane Captures the Spirit of Celebration
Laura McQuarrie — March 21, 2024 — Fashion
References: browngirljane & ca.sports.yahoo
Carnivale is a new eau de parfum from functional fragrance brand Brown Girl Jane and this first solo perfume launch from the brand and it captures the vibrant energy and spirit of an iconic Caribbean celebration.
This juicy, fruity and floral fragrance captures the essence of joyful festivities with notes of Caribbean mango, vanilla, amber, golden pimento and whipped musk. "After I spray a fragrance I ask people ‘What do you feel?’—with Carnivale, the words are exuberant, joyful, excited, festive and celebrated for yourself," says co-founder and chief brand officer Tai Beauchamp.
Brown Girl Jane is a brand to watch as a 2023 Sephora Accelerate graduate and the first Black woman-owned fine fragrance brand to launch at Sephora.
This juicy, fruity and floral fragrance captures the essence of joyful festivities with notes of Caribbean mango, vanilla, amber, golden pimento and whipped musk. "After I spray a fragrance I ask people ‘What do you feel?’—with Carnivale, the words are exuberant, joyful, excited, festive and celebrated for yourself," says co-founder and chief brand officer Tai Beauchamp.
Brown Girl Jane is a brand to watch as a 2023 Sephora Accelerate graduate and the first Black woman-owned fine fragrance brand to launch at Sephora.
Trend Themes
1. Festival-inspired Fragrances - Incorporating cultural celebrations into scent creation offers a unique sensory experience for consumers.
2. Functional Fragrance Innovation - Developing scents with functional benefits beyond traditional perfume opens up new market opportunities.
3. Diverse Representation in Fine Fragrance - Brands led by underrepresented groups bring fresh perspectives and inclusivity to the fragrance industry.
Industry Implications
1. Beauty & Personal Care - Exploring the intersection of fragrance and cultural experiences can redefine product offerings in the beauty industry.
2. Retail & E-commerce - Partnering with diverse fragrance brands can attract a broader customer base and drive innovation in retail.
3. Fashion & Cosmetics - Collaborating with inclusive fragrance brands can enhance brand image and resonate with a more diverse consumer audience.
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