Couplet Coffee Makes Specialty Coffee Fun, Accessible & Inclusive
Laura McQuarrie — February 11, 2022 — Marketing
References: coupletcoffee & nosh
Couplet Coffee is an inclusive Gen Z coffee brand and it shares products with offbeat designs and fun-focused flavors like Espresso For Everyone, Blissful Blend, and the Single Origin Peruvian. The brand has now officially launched its first-ever direct-to-consumer website, along with special merch and equipment for coffee lovers of all ages and kinds.
Even before the official launch of Couplet Coffee's direct-to-consumer website, the LGBTQ+ and woman-led lifestyle brand connected with consumers on social media, and directed them to a landing page connected to Cashdrop and limited-edition product offerings. As a brand that knows something about virality, Couplet Coffee is giving the first 100 subscribers to its coffee bean subscription the chance to have a virtual or in-person consultation with an award-winning barista.
Even before the official launch of Couplet Coffee's direct-to-consumer website, the LGBTQ+ and woman-led lifestyle brand connected with consumers on social media, and directed them to a landing page connected to Cashdrop and limited-edition product offerings. As a brand that knows something about virality, Couplet Coffee is giving the first 100 subscribers to its coffee bean subscription the chance to have a virtual or in-person consultation with an award-winning barista.
Trend Themes
1. Inclusive Coffee Brands - Creating coffee brands that prioritize the inclusivity of all consumers, regardless of age, gender, or sexual orientation.
2. Direct-to-consumer Websites - Providing a more personalized buying experience by offering products directly from the brand's website.
3. Social Media Marketing - Using social media as a platform to connect with consumers and build brand awareness.
Industry Implications
1. Hospitality Industry - Creating inclusive coffee brands can provide opportunities for the hospitality industry to cater to a broader audience.
2. E-commerce Industry - The rise of direct-to-consumer websites creates new opportunities and challenges for e-commerce companies to tweak their strategies.
3. Media Industry - The use of social media marketing creates opportunities for media companies to offer targeted advertising options to coffee brands.
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